Pizza Patron to Add Spinach Clasico Pizza to Menu

Nation's #1 Latin Pizza Brand Makes Its Most Popular LTO Item a Permanent Part of Lineup

DALLAS, TX --(Marketwire - March 9, 2011) - Pizza Patrón, the nation's number one Latin pizza brand, announced today that it will make its most successful limited time offering item, the Spinach Clásico, a permanent part of its menu.

"We have served our Spinach Clásico as an LTO before during Cuaresma (Lent), and it was the most successful LTO in our company history," said Andrew Gamm, brand director for Pizza Patrón. "We brought it back for Cuaresma again this year and have already decided to add it to our menu permanently because customers love it."

Pizza Patrón's Spinach Clásico pizza is a fresh spinach and mozzarella recipe that features a creamy Alfredo sauce base spread generously on a fresh, hand-crafted dough shell. The Spinach Clásico is available at all Pizza Patrón locations for $6 for a medium and only $8 for an extra large, family-sized pizza.

"We are concentrating today more than ever on bringing more innovation to our system. Our customers are asking for more variety and we will be introducing new unique Latin flavors in many of our upcoming LTOs," said Gamm.

Recently highlighted in the Wall Street Journal for its strategic shifts focused on the Latino demographic, Pizza Patrón continues to be a lightning rod for discussion regarding Hispanics in the U.S. The company plans to continue to shape the brand to reflect the contemporary Latin experience in the U.S. today.

The Dallas-based pizza chain recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.

About Pizza Patrón

Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

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