March 11, 2011 // Franchising.com // Coming down from the Colorado mountains, the Smiling Moose Deli franchise has migrated to Wisconsin, finding a perfect home in Eau Claire. And since the December opening, the first out-of-state opening, has enjoyed an outpouring of local support and appreciation for the casual family atmosphere, as well as the innovative and fresh menu of sandwiches, wraps, soups and salads.
Deli co-owner and Eau Claire local, Colleen Weber was looking for just the right sandwich shop to open up in a re-developed area near the University of Wisconsin – Eau Claire area. With a background in restaurant and business management, Weber started an exhaustive search for the right fit and personality to match the area. She chanced upon the Smiling Moose Deli by Googling 'Fun + community + franchise + sandwiches.' Up popped the moose on the first page!
"The Smiling Moose Deli was the right fit in many ways, because there's something for everyone. We're not just selling sandwiches," says Weber. "The community has responded enthusiastically not only to the unique menu and low price, but also to our brand new store and wide catering options."
Located across from the city's Farmer's Market, in an area known its social climate and high energy, has proven to be a huge asset to the store. Customers appreciate the fresh menu and locally-owned business, as well as the convenience for getting a meal or walking the market with a fresh cup of coffee to-go.
Hearty portions, home-made with fresh ingredients are indeed the claim to fame. The Smiling Moose Deli menu consists of fun names and diverse options including crisp, hearty salads, tasty all-day breakfast choices, savory soups, cold and hot sandwiches, healthy wraps and much more. Some of the signature favorites include "The Mighty Mo," an award-winning Cheeseburger Grinder, the not just for vegetarians "Hippie Chick P" or the "Quirky Turkey," a savory wrap featuring a combination of sliced turkey breast, coleslaw, tomatoes, Swiss cheese and thousand island dressing.
Weber enthusiastically relates how the Smiling Moose Deli is settling in. "We have enjoyed getting to know our customers, and we want to be their deli for years to come!" And judging from the response, Eau Claire feels the same way about the Smiling Moose Deli.