Jamba Juice Debuts Nutritious, Innovative Fruit and Veggie Smoothie Line

Company Provides a Great Tasting Way to Get Three Full Servings of Fruits and Vegetables in Three New Smoothie Flavors

EMERYVILLE, Calif., March 15, 2011 // PRNewswire // -- Jamba Juice (Nasdaq: JMBA), a highly recognized, healthy active lifestyle brand, announced today the launch of its first ever fruit and vegetable smoothie platform. Innovatively created to provide three full servings of fruits and vegetables in each sixteen size serving, the Jamba Juice Fruit & Veggie Smoothies are available in three tasty flavors including Berry UpBEET™, Apple 'n Greens and Orange Carrot Karma—combining the wholesome natural sweetness of fruits with the benefits of vegetables, all for under 250 calories in each sixteen size.

A delicious blend of berries and vegetable juices, Berry UpBEET™ combines the delightful flavors of strawberries and blueberries with the juices from carrots, beets, broccoli and lettuce. Apple 'n Greens blends our signature apple-strawberry juice with the juice from dark leafy green vegetables, carrots and lettuce, and adds spirulina, peaches, mangos and bananas. Orange Carrot Karma is a simple blend of carrot juice, orange juice, mangos, bananas and ice, resulting in a smoothie that tastes as bright and sunny as it looks.

"We know how important it is to get your daily recommended servings of fruits and vegetables, but we also know how difficult it can be," said Susan Shields, senior vice president and CMO, Jamba Juice Company. "For 20 years we have been providing our fans with real whole fruit in our great tasting, better-for-you smoothies, but we had yet to incorporate fruits ever important cousin, vegetables. With the Jamba Fruit & Veggie Smoothies we are not only providing a convenient way to get your daily servings of fruits and vegetables, but one that tastes great."

The Jamba Juice Fruit & Veggie Smoothies whirl together nutritious ingredients that provide excellent sources of Vitamin A and Vitamin C with no high fructose corn syrup, no artificial flavors, no artificial preservatives and 0g trans fats. To help motivate you to get your daily servings, Jamba Juice Fruit & Veggie Smoothies, along with all other smoothies, juices, Hot Blends™ and Ideal Meals™, will be available 2 for $5 between 3/21/11-3/30/11 with a coupon printed from www.jambajuice.com.

To learn more about Jamba Juice Fruit & Veggie Smoothies visit us at www.jambajuice.com, become a fan on Facebook at: www.facebook.com/JambaJuice or follow us on Twitter: @JambaJuice

About Jamba Juice Company

Founded in 1990, Jamba Juice (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 28, 2010, Jamba Juice had 743 locations consisting of 351 company-owned and operated stores and 392 franchise stores. Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. To find out more about Jamba-branded products visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice

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