Learning Express Offers Up Buckets of Fun From Their "Bunny Buffet" This Easter

Educational Toy Store Hatches a Smart Alternative to Easter Sweets to Help Fight Childhood Obesity

DEVENS, MA--(Marketwire - March 16, 2011) - If the Easter Bunny is planning a visit to your house this year, Learning Express can help families make sure he delivers a bucket full of creativity and imagination, rather than the traditional basket full of sweet and sticky treats.

Concerned about the growing epidemic of childhood obesity in the United States, Learning Express, the nation's largest family of educational toy stores, created their Bunny Buffet™, where parents and other representatives of the Easter Bunny can fill a personalized bucket with enjoyable and educational toys designed to foster fun, learning, and physical activity.

"Our Bunny Buffet is a perfect alternative to the sugar-loaded sweets in a typical Easter basket," said Learning Express Founder and CEO Sharon DiMinico. "Our toys and games provide hours of engaging, educational, healthy fun that children will turn to long after the Easter Bunny has hopped away."

At Learning Express stores, parents and other bunny helpers can create a customized gift for each child on their list by choosing a colorful bucket from the store's selection. Then, they select $25 worth of toys and games from a wide selection of unusual, innovative and fun educational items in the Bunny Buffet. At checkout, the Learning Express staff personalizes the bucket with the child's name, and the shopper receives the bucket for free.

"This year, our Bunny Buffet will feature educational and fun toys for children of all ages, and expert staff is standing by in each of our stores to help you select the perfect, personalized gift for the children on your list," said DiMinico. "It's a cost-effective way to deliver a bucketful of fun, and an important message about making healthy choices, too."

The Bunny Buffet will be available at Learning Express stores through Easter. For more information about Learning Express, please visit www.learningexpress.com.

About Learning Express

Learning Express is the nation's leading franchisor of educational toy stores with more than 150 locations across the country. Each store is proud to be counted amongst the family of homegrown local businesses in its community. Learning Express storeowners go to work each day to provide their neighbors with a warm, friendly environment in which to shop, meet, and learn. Whether shopping for a birthday gift on the go, that extra-special cherish-forever Christmas present, or the latest must-have collectible, Learning Express will always have the perfect toy. The Learning Express product mix is the creme de la creme of the industry, carefully evaluated for safety, child-tested for fun, and guaranteed to help parents raise smart, healthy kids. Perks such as expert advice, a "Birthday Box" for making birthday wishes, free gift-wrapping, free personalization, civic fundraising, and customer VIP programs set the Learning Express toy shops apart from other retailers. To learn more about Learning Express, franchise opportunities, or a store near you, visit www.learningexpress.com.

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