Gold's Gym to Roll Out Les Mills' Cutting-Edge CX30(TM) Program
Iconic fitness brand becomes first major chain to initiate revolutionary core training program in select U.S. Markets
March 22, 2011 // Franchising.com // DALLAS – The next revolution in core training is here, and it's happening at Gold's Gym.
The world's leading authority on health and fitness announced today that it will be unveiling Les Mills CX30™ - a dynamic group training program designed to connect the upper and lower body for a tight and toned core - at 22 of its U.S. locations. Gold's Gym will be the first major gym chain in the US to introduce the new Les Mills CX30™ program.
"Gold's Gym has the most dynamic, member-driven group exercise program in the industry and we're excited to add Les Mills' new CX30™ program to our offering," said Jim Snow, President of Gold's Gym International. "CX30 represents the latest in core training technique and innovation, and we believe our members will be amazed at the results it delivers. After carefully reviewing the program, we were impressed with its high energy and unique ability to activate core muscles in a time-friendly 30-minute class. We're proud to be the first major chain to offer the program."
The quick, efficient workout targets abs, glutes, back, obliques and more, and will leave members looking and feeling strong. Each 30-minute class features a challenging mix of isolation exercises such as crunches and leg extensions that target specific muscles and integrated moves that use two or more muscle groups together.
"Gold's Gym is a leader in the fitness industry and we're very excited that CX30™ is going to be in their clubs so quickly," said Phillip Mills, CEO of Les Mills International. "CX30™ has been designed to tone and strengthen the core muscles we use every day, but the program also challenges traditional thinking about how muscles are affected by exercise. CX30™ is a unique series of moves that target specific areas at high intensity, so you don't need to work out as long to get results, which we know Gold's Gym members will love as much as we do."
Initial Gold's Gym markets that will carry the CX30™ program include Austin, San Antonio, Dallas, St. Louis, Los Angeles and the Washington D.C. area. Les Mills will partner directly with Gold's Gym franchise owners and group exercise instructors to provide the necessary training and education needed to lead each class.
About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 42 states and 30 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.
Consumers can also see the inspiring member success stories from the new Gold's Gym "Stronger Than" campaign at www.goldsstrongstories.com.
About Les Mills
Les Mills International is the creator of global group fitness programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts) and RPM™ (indoor cycling). Millions of participants every week build their fitness in a LES MILLS™ class. About 70,000 certified instructors teach the LES MILLS™ group fitness programs in more than 13,500 licensed clubs around the world.
From its base in Auckland, New Zealand, Les Mills renews each exercise-to-music program every three months with new choreography, licensed music and instructor education. See www.lesmills.com for more information