Chuck E. Cheese's Introduces Food and Fun to Families in Northeastern Mexico

Family entertainment leader marks first appearance in country with plans for ten new locations

IRVING, Texas, March 28, 2011 // PRNewswire // -- CEC Entertainment, Inc. is pleased to announce the development of ten Chuck E. Cheese's restaurants in northeastern Mexico by franchisee company CECFranquicias, S.A. de C.V. The new locations will mark the family entertainment company's first presence in the country.

"The opportunity to become a part of the Chuck E. Cheese's family is a venture that our corporate group could not be more thrilled about," said Luis Guzman, chief executive officer of CECFranquicias, S.A. de C.V. "Families everywhere appreciate and love the Chuck E. Cheese's concept. With our knowledge of the local market and the support of CEC Entertainment, Inc., we are confident that we can provide the children and families in our country the great experience and happiness that they deserve."

Adding to a list of locations in seven countries and territories world-wide, the new Chuck E. Cheese's restaurants will open over the next five years in the cities of Monterrey, Torreon, Gomez Palacio, Tampico, Saltillo and Ciudad Victoria.

"International development provides us with a significant long-term growth opportunity because of the strength of our brand and earnings model," said Michael H. Magusiak, president and chief executive officer of CEC Entertainment, Inc. "As we continue to expand our presence globally, it is tremendously important to seek partnerships with people like Luis Guzman and his outstanding team who share the same passion, commitment and dedication we have for providing the very best experiences for our guests at every Chuck E. Cheese's."

"CECFranquicias, S.A. de C.V. will forever be known as our first franchise partner to provide the Chuck E. Cheese's experience to the children and families of Mexico," said Mark K. Gordon, senior vice president and international chief operational officer of CEC Entertainment, Inc. "We are honored to join arms with this partner and together build the very best family-entertainment business in northeastern Mexico."

About CEC Entertainment, Inc.

Celebrating over 30 years of success as a place Where a Kid can be a Kid®, CEC Entertainment, Inc. is a nationally recognized leader in family dining and entertainment. Chuck E. Cheese's stores feature musical and comic entertainment by robotic and animated characters, arcade-style and skill oriented games, video games, rides and other activities intended to appeal to families with children between the ages of two and 12 and offers a variety of pizzas, sandwiches, appetizers, a salad bar and desserts. The Company and its franchisees operate a system of 554 Chuck E. Cheese's stores located in 48 states (excluding Wyoming and Vermont) and seven foreign countries or territories. Currently, 507 locations in the United States and Canada are owned and operated by the Company.

SOURCE CEC Entertainment, Inc.



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