Coldwell Banker Real Estate Launches First Real Estate iAd for iPad

New iAd Enables Users to Create Their Own Dream Neighborhood

March 28, 2011 // Franchising.com // PARSIPPANY, N.J. -- Continuing its strong heritage of innovation and bringing consumers fun and informative ways to engage in the home buying and selling process, Coldwell Banker Real Estate LLC today announced that it is the first national real estate franchise brand to launch an iAd for the iPad, the latest expansion of Apple's revolutionary new mobile-advertising platform.

Among the first brands to launch an iAd for iPad, Coldwell Banker Real Estate has created its iAd to inspire consumers to design their perfect neighborhood, and to act on starting their home buying search by downloading the Coldwell Banker Real Estate App for iPad.

"Because of the iPad's larger display, its mobility and its many unique features, it is an incredibly powerful tool for real estate," said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate LLC. "Our iAd for iPad allows consumers to truly engage with the process of choosing a home, and have fun doing it."

The new Coldwell Banker Real Estate iAd campaign includes three different banner ads that consumers can find their favorite iPad apps, all focused on finding that perfect neighborhood for their next home:

  • Design your own neighborhood.
  • What is your ideal town like?
  • Build your perfect place to live.

"Purchasing a home is a lifestyle decision that involves an array of factors such as schools, restaurants, transportation and other amenities," Fischer said. "There's a neighborhood out there that's perfect for every combination imaginable, and our new iAd sets out to help consumers realize that their dream town can actually become a reality."

After tapping on the iAd banner, users are greeted by a trusted Coldwell Banker agent to guide them through the process of creating their dream town. To get started consumers drag and drop different categories into the virtual neighborhood including: home, travel, shopping, education, restaurants and active living.

For each category that is placed into the virtual neighborhood, users are encouraged to use a sliding scale to determine what's most important to them. For example for the travel characteristic users can determine if they want a neighborhood with easily accessible mass transit or if they prefer an area where having a car to get around is a priority. This interactive experience helps create a picture of a town that is right for them. Consumers can also shake the iPad to create a random dream community. Finally, an image of the dream neighborhood can be saved to the photo album with one tap, and consumers can share it with any of their contacts via email, all while staying in the ad.

After having fun creating the neighborhood or town of their dreams, consumers can use some of these characteristics to find a dream home of their own by downloading the free Coldwell Banker Real Estate App from the App Store. The Coldwell Banker Real Estate App pulls agent and property videos into a user's real estate search for cities and countries around the world. In addition, the app's neighborhood rating system, powered by Yelp, allows users to easily identify neighborhoods that match their must-have criteria, and the property and agent videos help bring that perfect neighborhood to life.

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of nearly 90,000 sales associates and brokers working in approximately 3,300 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its web site www.coldwellbanker.com for smart phones, the first to create a iPhone application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Media Inquiries:

David Siroty
Coldwell Banker Real Estate LLC
973.407.7199
David.Siroty@coldwellbanker.com

Meredith Topalanchik
CooperKatz for Coldwell Banker Real Estate LLC
917.595.3036
mtopalanchik@cooperkatz.com

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