March 29, 2011 // Franchising.com // DESTIN, Fla. – Trading icicles for palm trees, Hula Girl has deserted the bitter cold to seek warmer climates and it's reported she's relaxing in paradise at an unknown location. With the beloved icon missing in action, Tropical Smoothie Café is offering a tremendous reward to anyone who finds her.
Now through May 1, 2011, every Tropical Smoothie Café customer has the opportunity to escape frigid temperatures and join Hula Girl where It's Summertime Somewhere. With each purchase at Tropical Smoothie Café locations nationwide, customers receive a scratch off card for a chance to win an all-inclusive vacation to a Club Med resort in the Caribbean, Mexico or Florida. Every customer finds a winning deal—uncovering free menu items, menu discounts and a code to win flip flops, Hawaiian shirts or the grand prize trip.
Now six weeks into the giveaways, Tropical Smoothie Café is providing tropical bliss for a lucky customer each week, with six more trips to be won. To win the paradise escape, customers search the globe for Hula Girl by entering their scratch off code at www.SummertimeSomewhere.com. If their code helps them find Hula Girl, they are a winner. Tropical Smoothie Café flies each winner and a guest for a five day, four-night stay to their choice of several Club Med destinations including Dominican Republic, Turks & Caicos and the Bahamas.
While dreaming of a sunny getaway, customers can enjoy bold flavors that make even the coldest months taste like summer. Back by popular demand, Tropical Smoothie Café offers the Caribbean Breeze Papaya Smoothie. With papaya, orange and mango blended to perfection, the Caribbean Breeze Papaya has customers picturing themselves basking in chaise loungers on a sugary white beach. Tropical Smoothie Cafe introduces the new Chipotle Chicken Club Flatbread combining grilled chicken, crisp bacon, fresh romaine, tomatoes, pepper jack and smoky chipotle mayo folded into a grilled flatbread. The Chipotle Chicken Club Flatbread brings a spicy bite that'll make any taste buds sizzle.
Founded in Destin, Fla., in 1997, Tropical Smoothie Café is in a niche category of the quick service restaurant industry providing diners a healthy alternative to typical fast food. The company offers made to order toasted wraps, grilled flatbreads, bistro sandwiches and gourmet salads, while continuing to provide consumers with a variety of high-quality real fruit smoothies. Tropical Smoothie Café includes dine-in, take-out or catering menu options for breakfast, lunch and dinner, available through online ordering. Ranked by Entrepreneur Magazine as one of the fastest growing franchises of 2010, the chain currently has more than 285 locations nationwide. For more information, visit www.tropicalsmoothiecafe.com or call 888-292-2522.
In 2008, Tropical Smoothie Café joined fundraising efforts with national charity partner Camp Sunshine, a retreat in Casco, Maine for children with life-threatening illnesses and their families. Tropical Smoothie Café created the holiday, National Flip Flop Day, on the third Friday of June to raise awareness to Camp Sunshine. Loyal customers are rewarded with a free Jetty Punch on this day with all donations received going towards the national charity partner. To date, the company has donated $770,000 to the cause and plans to raise one million dollars by the end of this year. Nationwide, franchisees execute community fundraising events prior to National Flip Flop Day and donations are collected year-round at www.NationalFlipFlopDay.com.