Sophie's Salad Only $6.99 at Saladworks

TV Campaign Promotes Special for the Month of April

CONSHOHOCKEN, Pa.--(BUSINESS WIRE)-- Saladworks, the nation's first and largest fresh-tossed salad franchise concept, is proud to announce that Sophie's Salad will be available for just $6.99 at all locations for the month of April.

Sophie's Salad is a spring mix base combined with crisp green apple slices, grilled chicken, bleu cheese, craisins, and candied pecans – all for just 300 calories. The salad was introduced as a seasonal salad and became so popular that Saladworks added it to the core menu offering during the system-wide menu rollout in 2010. Sophie's is now ranked as one of the most popular salads, next to classic menu items like the Bently and Tivoli salads.

Sophie's Salad will be promoted by the Telly award-winning Saladworks television commercial.Beginning in April, commercials will run throughout early morning, day, and primetime slots. The franchise's first commercials brought a 10% increase in system-wide sales. The response to the first-ever TV campaign was so great, that Saladworks' 2011 marketing campaign centers around both television and radio spots.

Multi-unit Saladworks franchisee and Franchise Advisory Council member, Vince Rosetti, is excited for the resurgence of the television campaign. "I definitely saw a spike in store traffic and sales. When the commercials ran in 2009, I remember people being at the door before we even opened!" Rosetti said.

"Saladworks' first television campaign brought us a great deal of brand awareness, and we ultimately added Sophie's Salad to our core menu due to its popularity," said Founder/CEO, John Scardapane. "We are thrilled to start our next television campaign and offer our fans Sophie's Salad for just $6.99."

ABOUT SALADWORKS

Saladworks, the nation's first and largest fresh-tossed salad franchise concept operates over 100 franchise locations in 12 states. In addition to its existing stores, the chain currently has over 60 units in development across the country. Saladworks locations offer a "fanatic'ly fresh" menu of flavorful salads with signature dressings, proprietary soups, Fusion and panini sandwiches. With the addition of the True Nutrition menu, Saladworks' varieties of signature salads all average less than 300 calories. Saladworks was voted the nation's number one salad franchise by Entrepreneur Magazine for 2009, 2010, and 2011. For more information on franchising or True Nutrition, please visit www.saladworks.com.

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