Choice Hotels International, Inc. Chooses InComm Incentive Solutions

InComm Enhances Choice Privileges® Program

ATLANTA, April 5, 2011 // PRNewswire // -- InComm, the leading provider of stored-value gift and prepaid products, has been chosen by Choice Hotels International, Inc. as their gift card provider for the Choice Privileges® rewards program. As one of the world's largest lodging chains with over 6,000 hotels in almost 40 countries, Choice Privileges encompasses over ten million members in the U.S., and provides a simple method for members to earn points in a variety of ways, including staying at a Choice Hotels® property and with Choice Privileges® Visa® Card purchases.

Other ways to earn points include travel, shopping, memberships, Amtrak Guest Rewards and referring friends to the Choice Privileges program. Participants have the opportunity to redeem points for gift cards, hotel room nights, airline miles and more. Members can redeem closed loop gift cards in categories such as retail, restaurant, travel and leisure. The program features the Walmart gift card, which is their most popular selection.

Daniel Guerzon, Director of Choice Privileges Partnerships and Communication, said, "Choice Hotels understands the importance of providing their customers with a loyalty program that is rewarding, easy to use and provides a wide variety of options to please their diverse audiences. The transfer from our previous vendor to InComm Incentive Solutions as our gift card provider has been virtually seamless. The customer service we receive is truly remarkable, and InComm as a whole, has proved to enhance the program's member experience."

InComm Incentive Solutions represents the perfect solution for motivating and rewarding employees or customers through promotions, employee gifts, contests and loyalty programs. The platform is uniquely positioned to appeal to corporate gift card buyers and features the opportunity for customers to purchase their reward cards and gift cards through its web platform. Vanilla Visa® Reward Cards, Vanilla MasterCard® Reward Cards, and their selection of popular retail gift cards provide an opportunity for corporate buyers to match any audience or demographic.

About InComm:

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $13 billion in retail sales transactions processed in 2010, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta, GA with offices in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Georgia, Minnesota, Oregon and Texas. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084.

About Choice Hotels:

Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2010, more than 500 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 40,000 rooms, and more than 100 hotels, representing approximately 9,000 rooms, were under construction, awaiting conversion or approved for development in 18 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

SOURCE InComm

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