Haagen-Dazs Shops Welcome the Blue Skies of Spring with New Blueberry-Flavored Treats

Blueberry Crumble Ice Cream and Blueberry Pie Shake Added to Springtime Menu

April 05, 2011 // Franchising.com // MINNEAPOLIS – Häagen-Dazs Shops makes it easy for ice cream lovers to transition into the warm days of spring with refreshing new treats that are sure to leave the thought of winter far behind.

The company known for its all-natural, super-premium ice cream today announced it will introduce Blueberry Crumble ice cream to its menu for a limited time starting April 1, 2011. Guests can also mix things up with a sweet Blueberry Pie Shake that is made from the Blueberry Crumble ice cream.

"As the weather begins to change, we're offering customers new, delicious flavors to match," said Dawn Uremovich, president of Häagen-Dazs Shops. "Spring is the perfect time to renew your taste buds with a delectable frozen treat, and we believe the new Blueberry Crumble ice cream and Blueberry Pie Shake will become springtime favorites."

The new desserts are a twist on traditional blueberry pie and provide customers two new ways to enjoy spring:

  • Blueberry Crumble Ice Cream Flavor - an extravagant mix of simmered, ripe blueberries folded into dense blueberry ice cream with rich, buttery cobbler crust crumbles.
  • Blueberry Pie Shake - a mouthwatering twist on the Blueberry Crumble ice cream flavor, topped with whipped cream and a crumble topping

Häagen-Dazs Shops uses only the world's purest and finest ingredients to craft innovative frozen desserts that include distinctive, all-natural flavors such as Vanilla Swiss Almond, Butter Pecan and Dulce de Leche. In addition to its signature irresistible ice cream creations, the internationally recognized brand offers a unique selection of delectable sorbets and frozen yogurts, a refreshing array of frozen beverages and a variety of indulgent frozen desserts such as the Brownies á la Mode Sundae and the line of Dazzler treats.

For more information about Häagen-Dazs Shops or to find the nearest shop, please visit www.haagendazs.com/shops/.

About Häagen-Dazs Shop

The first Häagen-Dazs Shop opened in 1976, giving consumers a new outlet for Häagen-Dazs all-natural super-premium ice cream. Today the Häagen-Dazs Shop system in the United States is made up of more than 250 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit haagendazs.com/shops/, join the company's fan page at facebook.com/haagendazsshops, follow the brand at twitter.com/haagendazsshops, or e-mail ownashop@icecream.com.



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