April 06, 2011 // Franchising.com // TAMPA, FL – Tampa-based Beef 'O' Brady's announced today that the company has signed a three-year agreement with ESPN Regional Television to continue as the title sponsor for the Beef 'O' Brady's Bowl at Tropicana Field in St. Petersburg, FL.
Formally the St. Petersburg Bowl, the Beef 'O' Brady's Bowl will take place on Tuesday, Dec. 20 at 8:00 p.m. EST, and will be televised on ESPN. The game will feature a BIG EAST Conference team against a representative from Conference USA.
Beef 'O' Brady's, the 220-unit franchise of family sports pubs & restaurants, has been committed to ongoing involvement with local sports leagues in communities across the country since the company's inception in 1986, making this a natural partnership for the brand. The 2011 bowl game will mark Beef 'O' Brady's third year as the title sponsor.
"We take pride in knowing that families across the country have shared many of their favorite sports memories at our restaurants for the past 25 years, and we're honored to renew our sponsorship with the St. Petersburg Bowl," said Chris Elliott, CEO of Beef 'O' Brady's. "This national sponsorship will serve as a tremendous community event in our hometown and will continue to raise awareness for the brand nationwide."
The 2010 Beef 'O' Brady's Bowl between the Louisville Cardinals and the Southern Mississippi Golden Eagles captured the highest television ratings (2.6) in the short history of the bowl.
Beef 'O' Brady's has grown to more than 220 locations in 21 states.
For more information on the Beef 'O' Brady's Bowl, visit the official website, www.stpetersburgbowl.com.
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 220 locations in 21 states. Visit www.beefobradys.com for more information.