easyhome Announces Promotions of Key Executives

MISSISSAUGA, ONTARIO --(Marketwire - April 6, 2011) - easyhome Ltd. (TSX:EH), Canada's largest merchandise leasing company and a growing provider of financial services, announced today the promotion of two key executives - Charley Hamill to Senior Vice President of easyhome Leasing Operations and Jason Mullins to Senior Vice President of easyfinancial Services Operations. easyhome Ltd. is also pleased to officially welcome Vice President of Franchising, Sean Taylor and Vice President of Risk Management, Heather Santamaria.

"As we continue to grow our three strategic business units, we have appointed these talented leaders with the relevant background and experience to lead our future development and take easyhome to the next level of success," said David Ingram, easyhome's President and Chief Executive Officer. "They have all made positive contributions to the Company and I congratulate them on reaching this exciting chapter in their careers."

Previously Divisional Vice President, Charley Hamill has been influential to the improvements in cost containment, cash collection execution, and inventory management that allowed the leasing division to make solid earnings improvements in 2010. Charlie has significant industry experience having spent fourteen years with Rent-A-Center USA in various operational roles prior to joining easyhome in January 2008.

Previously Vice President of Operations and New Business Development, Jason Mullins will be in charge of the operations, product development and growth of the easyfinancial Services business. With 10 years of financial services experience, Jason came to easyhome in August 2010 from Mogo Financial where he was Vice President of Sales and Operations and held previous management roles at CIBC as well as Allied International Credit.

Having joined easyhome in July 2010 as Vice President of Franchising, Sean Taylor will be responsible for developing key strategies and processes to increase the growth of the easyhome Franchise business, supporting services and franchisee relationships. A seasoned leader, Sean was previously with Yum! Restaurants International for 19 years as the Director of Operations (KFC/Taco Bell).

With over 20 years of experience in Operations and Risk Management in the financial services industry, Heather Santamaria will be responsible for developing risk management strategies and procedures for all business areas. Prior to joining easyhome in December 2010, Heather held executive roles managing risk and operations at Home Trust Company and President's Choice Financial as well as Chief Risk Officer for a privately held retail lending company.

About easyhome Ltd.

As at March 31, 2011, easyhome Ltd. had 255 stores, including 39 franchised/licensed locations. The Company also operates 68 easyfinancial kiosks within existing easyhome stores and one national virtual loan kiosk. easyhome Ltd. is Canada's largest merchandise leasing company and the third largest in North America, offering top quality, brand-name household furnishings, appliances and home electronic products to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. In addition, the Company offers a variety of financial services, including loans, prepaid cards and cheque cashing through its easyfinancial services business. easyhome Ltd. is listed on the TSX under the symbol 'EH'. For more information, visit www.easyhome.ca.



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