CARROLLTON, Texas, April 11, 2011 // PRNewswire // -- T.G.I. Friday's is offering a reward for any tips that lead to the return of the beloved "Best Burger" trophy, which was taken from the Ammon, Idaho location just two days after it was bestowed to the staff. Burger enthusiasts everywhere have banded together and created the hashtag #FridaysBurgerTrophy in a show of support until the trophy is returned. The reward, while not monetary in nature, will be of the burger and fries variety.
T.G.I. Friday's has long been known for its burger, having won multiple "Best Burger" awards across the country including Minneapolis, Minn., Effingham, Ill. and Oxford Valley, Pa. The Idaho trophy was especially significant thanks to the praise it received from the local cattle ranching community, known for their discerning taste of cowboy beef. In an unprecedented show of top billing, this was the third consecutive year the restaurant has won the giant hamburger trophy.
"We are proud of our history producing top-quality burgers and we tip our hats in appreciation of the support from burger-loving community," said Trey Hall, chief marketing officer of Friday's®. "The prestigious 'Best Burger' award is a valued piece of T.G.I. Friday's memorabilia. No criminal charges will be filed; we just want our trophy back."
The highly coveted trophy has gained the attention of treasure-seekers before. Two years ago the trophy was taken and held for ransom before it was returned unharmed to the restaurant six weeks later. A group dubbed as the "Best Burger Society" claimed responsibility.
Anyone who brings the giant trophy back to the restaurant will get a free burger – courtesy of the Ammon, Idaho T.G.I. Friday's – and forever hold a place as a legend in Friday's history.
For more information and updates from Friday's, consumers can visit www.tgifridays.com and follow the brand on Facebook (http://www.facebook.com/TGIFridays), Twitter @TGIFridays and YouTube (http://www.youtube.com/TGIFridays).
T.G.I. Friday's offers a unique, casual experience delivering on its brand promise of "In Here it's ALWAYS Friday" melding authentic and imaginative American food, exciting and innovative drinks and a one of a kind service experience to provide liberation from the everyday -- turning any day into a FRIDAY! It is also famous for its knowledgeable and charismatic bartenders, nearly 8,000 of whom compete annually for the title of the "Greatest T.G.I. Friday's Bartender in the World." As the original casual dining restaurant, Friday's delights guests in more than 900 restaurants across more than 60 countries around the globe. For more information, visit www.fridays.com.
SOURCE T.G.I. Friday's