Toronto, Canada, April 10, 2011 --(PR.com)-- WSI, the world's #1 Internet franchise, organized its largest UK and European franchisee convention last week, which took place in Birmingham, UK on April 1-3. More than 150 WSI Digital Marketing Consultants convened at The Belfry to exchange Internet marketing strategies and best practices. The Excellence and Innovation Convention featured 13 recognized Internet marketing expert speakers from around the world, who led discussions around digital marketing innovations specifically around the theme of search optimization, social media and mobile marketing.
Ron McArthur, President of WSI, said, "A core focus of our organization is to foster an environment of ongoing education and collaboration. By facilitating events where real-time knowledge sharing takes place and leading-edge digital marketing strategies are discussed, our Digital Marketing Consultants continue to stand at the forefront of this fast-paced industry. Not only do they gain new insights on how to take their business to the next level, our franchisees also leave the event with a stronger understanding of the latest digital marketing trends and best practices. Each year that we host an Excellence and Innovation Convention, I am continually impressed by the spirit of collaboration that resonates among the WSI franchise network."
Attending the event as a keynote speaker was Scott Klososky, renowned technical and leadership speaker best known for his thought leadership and knack for evaluating how technology is changing the world. Scott, who regularly travels the globe as a speaker and consultant, attended WSI's event to deliver two keynote addresses on the future of social technology and mobile marketing.
"Social and mobile technologies are changing the business world specifically within certain industries," said Scott Klososky. "During my presentations, I presented a unique view of where social technology and mobile marketing are going to fit in the world of technology expansion and what will be the most important concepts to consider over the next few years. My goal was to paint a picture as to why social and mobile usage will continue to explode and how to integrate these technologies into one's overall digital marketing strategy. I was pleased to be part of WSI's Convention and interact with a network of well educated and likeminded Digital Marketing Consultants like those affiliated with WSI."
The 3-day event featured a line-up of interactive presentations and case study based breakout sessions discussing advanced techniques on lead generation, local search marketing, web presence optimization, customer service, social media, competitor intelligence, search engine optimization (SEO), mobile marketing and web analytics. Franchise offices from around the world, including UK, Europe, US, South Africa and Latin America attended the convention to share and discuss cutting edge search marketing and social media strategies. WSI will organize its next global Excellence and Innovation Convention in Las Vegas on September 19-21.
For more information about WSI, please visit www.wsidigitalmarketing.com.
WSI is the world's leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.