April 12, 2011 // Franchising.com // (TAMPA, FL) – Armed with a refreshed menu and new prototype design, Tampa-based Beef 'O' Brady's, the 220-unit franchise of family sports pubs & restaurants best known for great food and the ties it builds with its communities, has identified Dunnellon as a key component to the company's growth strategy in Florida.
Demographic research, brand recognition within the state and other factors make Dunnellon an ideal market for further expansion of the franchised restaurant concept. While the demand for family-friendly eateries continues to grow throughout the area, providers are limited. Meanwhile, Beef 'O' Brady's continues to outpace its competitors in the area as they operate more casual dining restaurants than any other brand within the state of Florida.
"While there's definitely a market for Beef 'O' Brady's in Dunnellon, we're taking a careful approach to finding a franchise partner with business savvy, tenacity and a readiness to reinvest in the communities they serve," said James Walker, Chief Development Officer of Beef 'O' Brady's. "To ensure a long, happy partnership, we ensure that our franchise partners meet stringent criteria and share our values."
Beef 'O' Brady's is well-received in the markets it enters because of the food, atmosphere and dedication to community outreach. Since the company's inception, each Beef 'O' Brady's has committed itself to strengthening local ties through philanthropic partnerships and volunteerism. Expansion in Dunnellon will also benefit the local economy through job creation and development agreements with area contractors.
The Florida expansion comes just after the launch of several new innovations for Beef 'O' Brady's, including a lively new franchising website that features interactive, user-friendly tools to guide prospective franchise partners through its proven business model and fun, community-oriented brand culture.
Ironically, despite what its name implies, Beef `O' Brady's is best known for its Buffalo chicken wings. Originally, the chain's menu featured a variety of items that featured beef and a variety of sandwiches. Later, founder Jim Mellody added his own recipe for Buffalo chicken wings, making the restaurant an even "hotter" place to eat.
Beef 'O' Brady's is a national franchise of family sports pubs that achieves its success by building relationships with the local schools, youth sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. The "kid appeal" of this unique concept is reinforced by a very moderately priced kids menu and video games. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. The company, headquartered in Tampa, Fla. has more than 220 locations in 21 states. Visit www.beefobradys.com for more information.