Firehouse Subs(R) Signs Area Development Agreements for 429 New Restaurants Across the U.S.
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Firehouse Subs(R) Signs Area Development Agreements for 429 New Restaurants Across the U.S.

Rapidly Growing Sandwich Chain Earns Top Honors from Fast Casual Magazine and Technomic

JACKSONVILLE, Fla., April 11, 2011 // PRNewswire // -- Firehouse Subs®, founded by firemen and renowned for hearty, oversized portions and piping hot subs, announced today the signing of nine Area Representative development agreements totaling 429 restaurants to open over the next several years. The new agreements include development territories within Iowa, Louisiana, Massachusetts, Michigan, Minnesota, Nebraska, Ohio, Pennsylvania and Texas.

"The signing of these agreements is a true testament to the strength of the Firehouse Subs brand and its growing popularity," said Don Fox, CEO of Firehouse Subs. "As we continue to expand our footprint, we look forward to bringing customers the high-level of service and quality food that has become synonymous with Firehouse Subs."

The Area Representative agreements support Firehouse Subs' growth from 30 restaurants in 2000 to its 416 current locations. The company has set goals to open 2,000 locations by 2020.

Area Representatives' responsibilities include selling franchises and providing the overall marketing and operational support to the franchisees, who oversee their own day-to-day operations. Additional responsibilities include increasing market share, maintaining revenue and developing management teams. This entrepreneurial model provides a caliber of support and a continuity of relationships that best serves Firehouse Subs' growth strategy.

"Our growth over the past several years has been tremendous and is due to the quality and hard work of our Area Representatives and franchisees," said Fox. "From the quality of our food to the structure of our business model, we truly believe that Our Way Beats Their Way and recent industry recognition has supported our claim including being named the #1 Mover & Shaker on Fast Casual's Top 100 Movers & Shakers list and one of the top 10 fastest growing restaurant chains from Technomic."

Firehouse Subs offers extensive training programs and comprehensive operating systems designed to help build business. A broad support team is geared to simplify operations and includes development and construction experts, operational support professionals, training managers and field marketing managers.

Firehouse Subs is currently seeking Area Representatives for additional markets across the country including Pittsburgh, St. Louis, Oklahoma City, New York City, Milwaukee and San Diego. Franchise opportunities are also available across the US . To learn more about owning a Firehouse Subs franchising, please visit, or @firehousesubs on Twitter.

About Firehouse Subs:

Firehouse Subs®, founded in Jacksonville, Fla., by former firefighting brothers Chris Sorensen and Robin Sorensen, is a 416-unit fast-casual restaurant chain. Firehouse Subs® offers oversized portions of premium hand-sliced meats and cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. The restaurants reflect the authentic firefighter heritage, as well as the founding family's 200 years of firefighting service. Firehouse Subs was also named "National Chain" winner of the National Restaurant Association's (NRA) Restaurant Neighbor Award for their overall dedication to community service.

In 2005, Firehouse Subs created the non-profit, Firehouse Subs Public Safety Foundation, with the mission to provide funding, life-saving equipment, and educational opportunities to aid first-responders. Through the non-profit 501(c)(3), Firehouse Subs has given more than $2 million to hometown heroes, including fire and police departments and EMT organizations.

SOURCE Firehouse Subs



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