New DunkinDonuts.com Makes it Easier Than Ever to Run on Dunkin'
Dunkin' Donuts' new web site delivers new tools and information about the brand, including Dunkin' Donuts' first-ever blog, "Behind the Beans"
CANTON, Mass., April 12, 2011 // PRNewswire // -- Dunkin' Donuts, America's favorite all-day, everyday stop for coffee and baked goods, has introduced a new DunkinDonuts.com. From a new Trip Planner to locate Dunkin' Donuts restaurants along your route, to nutritional information now customized for your favorite Dunkin' Donuts food and beverages, the new DunkinDonuts.com offers a host of innovative tools and information presented in an interactive and mobile-friendly layout, making it easier and more fun than ever for on-the-go people to keep themselves running on Dunkin' anytime, anywhere.
Key features of the new DunkinDonuts.com include a homepage with localized content, an improved restaurant locator, direct connectivity to Twitter, Facebook and YouTube, and a fully-integrated menu and nutrition section. Also notable is the launch of "Behind the Beans," Dunkin' Donuts' first-ever blog. Appropriately named to provide fans with an insider's view into what's brewing at Dunkin' Donuts, "Behind the Beans" offers news on the latest menu items, innovative recipes from the company's culinary team, Q&A with company leaders, and examples of franchise owners' work within the communities they serve.
Some of the exciting and innovative features of the new DunkinDonuts.com include:
- Mobile-Friendly Layout: In order to accommodate guests on the go, the new DunkinDonuts.com was designed with a mobile-friendly layout, providing guests with easier navigation and allowing them to easily locate directions to a nearby Dunkin' Donuts restaurant. Travelers will also appreciate the brand-new Trip Planner feature for mapping out the number of Dunkin' Donuts restaurants located along their road trip route.
- Detailed Restaurant Locator and Localized Content: Guests can easily find detailed information about their local Dunkin' Donuts restaurant, including store hours, in-store Wi-Fi, restaurant menu options and drive-thru availability on the new DunkinDonuts.com. The new website will also provide guests with news, promotions and products relevant to their local Dunkin' Donuts restaurant.
- Enhanced Nutritional Information: The nutrition section on the new DunkinDonuts.com provides guests with the ability to find the nutritional facts for their favorite menu items and customize the results.
- Social Media Integration: Dunkin' Donuts is actively engaged within leading social media channels, with more than 3 million Facebook fans and 74,000 Twitter followers.
Building upon the passion for social media shared by the company and its guests, the new DunkinDonuts.com features live feeds from Twitter, Facebook and YouTube.
According to John Costello, Chief Global Customer and Marketing Officer at Dunkin' Brands, the new DunkinDonuts.com is inspired by the fast and friendly service that Dunkin' Donuts restaurants offer every day to guests across the globe. "By offering even more information that our guests frequently ask for, I'm hopeful that this new website will be both useful and entertaining, while serving up an excellent experience for our guests," he said.
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts