Shane's Rib Shack OPENS FIRST LOCATION IN THE STATE OF ALABAMA!

State of Alabama Part of Shane's Overall Franchise Growth Strategy

April 13, 2011 // Franchising.com // ATLANTA, GA -- Shane's Rib Shack, a Petrus Brands Company and the country's fast-casual barbecue concept leader with 66 restaurants in 12 states, announces the grand opening of its first restaurant in the state of Alabama. The first Alabama Shane's opens in Birmingham, on Friday, April 15, 2011 and is owned by Birmingham natives Carl Hess (CEO) and Ron Woodis (COO) of the Restaurant Collective, LLC, which owns the franchising rights to develop Shane's restaurants in Alabama and Mississippi.

"We chose our native Birmingham for our first Shane's Rib Shack location because people here have an appetite for great BBQ and Shane's community value system is in line with how we feel about our city," says Hess. "We decided to become a Shane's franchisee because we loved the food, and we're excited about the opportunity to bring the Shane's brand to Alabama."

The Birmingham opening is part of Shane's overall growth strategy for 2011, which includes filling existing core markets such as Georgia and Florida and expanding to new contiguous markets such as Alabama, Mississippi, South Carolina, North Carolina and Tennessee. In addition, growth plans include expansion with multi-unit operators in major DMA's east of the Mississippi.

"We welcome The Restaurant Collective, LLC, to the Shane's Rib Shack Family, as our first restaurant in the state of Alabama," says Shane Thompson, president and founder of Shane's Rib Shack. "Carl and Ron embody exactly what we are looking for in a franchisee – they are natives of the market and care deeply about their surrounding communities. The Original Shack in McDonough, GA, was built on this premise and to this day it continues to be a company virtue."

About Shane's Rib Shack

Shane Thompson opened The Original Shack in 2002, in rural McDonough, GA with his grandfather's secret BBQ sauce. Since becoming a franchise in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept featuring signature hickory-smoked ribs, grilled chicken tenders, smoked wings, half chicken, hand-chopped BBQ chicken and pork, as well as a variety of fresh salads and complementary sides.

In 2011, Shane's was recognized by Fast Casual Magazine's 2011 Top 100 "Movers and Shakers" and was recognized in 2010 by "Inc. Magazine 5,000," as one of the fastest growing, private companies in America. Shane's Rib Shack currently has 66 locations in 12 states, including Arizona, Florida, Georgia, Iowa, Kentucky, Louisiana, Maryland, New York, North Carolina, Ohio, Tennessee, and Virginia. Shane's Rib Shack offers a variety of footprints to ensure maximum market penetration and saturation points. While the standard Shane's is between 1,800 to 3,200 square feet, the company also has the flexibility to design less traditional options as small as 600 square feet, including mall, university and airport locations. For more information regarding franchising with Shane's Rib Shack, please log onto www.shanesribshack.com.

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