Starwood Preferred Guest and Live Nation Entertainment Turn up the Volume with the Launch of "On Tour with SPG"
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Starwood Preferred Guest and Live Nation Entertainment Turn up the Volume with the Launch of "On Tour with SPG"

Through its Alliance with Live Nation Entertainment, Starwood Preferred Guest (SPG) Gives Travelers Exclusive Access to Premium Music Experiences such as Intimate Acoustic Shows by Top Artists, Tickets to Sold-Out Concerts, Artist Interaction, and More

WHITE PLAINS, N.Y. & LOS ANGELES, Apr 13, 2011 (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), its award-winning Starwood Preferred Guest program and Live Nation Entertainment (NYSE: LYV) are kicking off the concert season with the launch of "On Tour with SPG," an exciting array of extraordinary experiences with renown artists available through SPG's recently renewed, strategic sponsorship alliance with Live Nation Entertainment.

Starting today, travelers can log onto to to check out the newest opportunities powered by Live Nation Entertainment, including:

  • Meet-and-greet experiences with headline artists
  • Exclusive acoustic concerts and artist after parties
  • Tickets to the summer's hottest concerts
  • Pre-concert, in-hotel and in-venue gatherings

Exclusive Access to Headliners

SPG and Live Nation Entertainment have launched a new array of Moments experiences that give members once-in-a-lifetime access to headlining artists. Moments experiences already confirmed include: a sound check and meet-and-greet with Latin superstar Ricky Martin; a chance to meet pop sensation Katy Perry backstage before her show at Nassau Coliseum in New York; and the opportunity to participate in a pre-show sing-along with Pat Monahan of Train.

Other experiences will feature a variety of opportunities not available to the general public such as pre-concert receptions, backstage tours, and VIP seating to upcoming concerts at Live Nation venues.

Intimate Acoustic Concerts at W Hotels Around the World

New to Live Nation Entertainment and Starwood's "On Tour with SPG" initiative is a series of intimate, acoustic performances from top-notch talent at W Hotels around the world. The first performance will take place on June 10th at the W Union Square in New York with Johnny Rzeznik of the Goo Goo Dolls. SPG members can also mix and mingle with their favorite music legends at soon-to-be-announced artist after parties at Starwood hotels around the world.

Premium Tickets to Sold-Out Concerts

"On Tour with SPG" also awards program members premium tickets to some of the most anticipated concerts of the summer around the world. Select concerts include VIP pre-concert receptions at various Starwood properties and Live Nation Entertainment venues, where members will be joined by other music lovers. The first of these pre-parties will take place at the rooftop Sheraton Tribeca Club Lounge in New York later this month.

Travel Like a Rockstar Sweepstakes

To celebrate the global partnership with Live Nation Entertainment and leverage the world's most extensive roster of live entertainment events, SPG is launching a three-month long sweepstakes. Grand prizes include six all-expenses paid tickets to London's Hyde Park Hard Rock Calling Music Festival for one lucky winner and five friends, as well as multiple pairs of concert tickets complete with airfare and accommodations to any Live Nation Entertainment concert of the winner's choice around the globe. Members can register at

"Our members continue to tell us that they love the rich experiences SPG delivers," said Chris Holdren, Senior Vice President, Starwood Preferred Guest. "Thanks to our alliance with Live Nation Entertainment, members have access to an incredible line-up of music experiences that they can share with friends and family, making them heroes in the eyes of the people they care about most."

SPG renewed its multi-year, multimillion dollar strategic sponsorship with Live Nation Entertainment in January of 2011. Starwood is now the exclusive preferred hotel partner of Live Nation Entertainment and Ticketmaster worldwide. In addition, Starwood will work directly with the entertainment company's touring division to arrange customized hotel bookings for artists on tour.

"We are very proud of our ongoing strategic sponsorship relationship with Starwood and the many once-in-a-lifetime experiences we've been able to facilitate for SPG members," said Russell Wallach, President of Live Nation Network. "As we gear up for the summer concert season, we are confident that the exclusive access and premium music experiences Live Nation Entertainment provides will help SPG continue to grow its loyalty base."

About Starwood Preferred Guest

The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as,, and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at over 1,000 hotels and resorts in nearly 100 countries, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit or call (877) - STARWOOD.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders:, Live Nation Concerts, Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.



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