Toronto, Canada, April 14, 2011 --(PR.com)-- WSI, the world's #1 Internet franchise, hosted a digital marketing webinar last week where business owners around the world tuned in to learn how to leverage display advertising. The webinar entitled "Display Advertising: Billboards of the Web" was conducted by Husam Jandal, a WSI Internet franchisee based in Dubai, UAE.
"According to eMarketer, display advertising accounted for around $5 billion in online advertising spend in 2009," says Husam Jandal, webinar presenter and WSI Digital Marketing Consultant. "Display advertising is an online form of advertising similar to billboards, television ads and print ads. The biggest advantage and most beneficial factor of display advertising is branding. Display advertising is aimed towards building customer consciousness around a product, service or brand. This process is highly effective with visuals rather than with text. The 'image' of a brand or product is embedded in the viewer's mind and results in more chances of the viewer acting on this awareness in the future, thus accelerating sales and goals in the long run."
Some of the topics discussed during the webinar included the benefits of display advertising, such as its effectiveness, interactivity and targeting capabilities, as well as design best practices, banner sizes and shapes, mobile display ads, call-to-actions and conversion tactics. Attendees greatly benefited from the webinar and its accompanying whitepaper entitled "Display Advertising: Billboards of the Web," which was also written by Husam Jandal. To download the free whitepaper, visit http://getwsipowered.com/.
Ron McArthur, president of WSI, says, "Online display advertising has evolved over the years from static JPG image banners to interactive GIF and Flash banners. These highly engaging banners can be designed with smooth animations, exciting effects increasing its interactivity level. With its targeting and measurement capabilities, display ads give marketers an efficient way to increase brand exposure online at a fraction of the cost of billboard ads. In this webinar, Husam Jandal, one of our WSI Internet franchisees, provided business owners and marketers key reasons why display advertising works and how they can integrate it into their overall strategy."
WSI launched its monthly expert webinars in 2009 as a channel to educate business owners and marketing professionals worldwide on various digital marketing topics through an online learning environment. The webinars are delivered by Internet and social media marketing experts from within the WSI Internet franchise network, and each month a free whitepaper is made available. To learn more, please visit: http://getwsipowered.com/.
WSI is the world's leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.