Doc Popcorn Commands High-Quality New Franchisees in Q1 2011

More than 30 Franchise Agreements Awarded; Outlook on Q2 Equally as Optimistic for Rapidly Expanding Franchise

April 18, 2011 // // BOULDER, Colo. – With a development pipeline that now has more than 100 new locations under development, Doc Popcorn is positioned for significant expansion in 2011 and beyond. During the first quarter of 2011, the brand awarded nine franchise agreements representing 60 new units. Both marks are records for the brand for one quarter.

"The momentum we've created for Doc Popcorn is catching the attention of individuals from a variety of backgrounds who are seeking a career change into entrepreneurship. They're looking for a business model they can easily operate and which allows them to quickly realize the benefits of owning their new business," said Rob Israel, co-founder and Big Pop of Doc Popcorn. "Doc Popcorn delivers what today's new entrepreneurs want. We are ecstatic about moving the company forward with the group of franchisees we've recently awarded agreements to this past quarter."

Five of the nine franchise agreements finalized in the first quarter are Doc Popcorn Empire Agreements, which provide franchisees the opportunity to open 10 units. The Empire Agreement deals will result in new units opening throughout New Jersey, Maryland, Alaska, Missouri and Rhode Island. Additionally, the brand recently signed its first Area Developer agreement for new units in New York, New Jersey, Maryland and Washington, D.C.

"From individuals with big business experience at all levels to professionals with extensive time in executive positions, Doc Popcorn attracts a talented pool of prospects," said Renée Israel, co-founder and Mama Pop. "It's a business that they can feel good about running, and they realize that early on in the discovery process. Along with our franchisees, we are truly cementing Doc Popcorn as one of the fastest growing snack franchise concepts."

Compounding the excitement surrounding the brand are recent openings, including new operations in Richmond, Va., and San Diego. Plus, new openings are planned for the second quarter in Ft. Lauderdale, Fla., as well as Illinois and North Carolina.

The growth achieved in the first quarter and planned for the second quarter and beyond is part of Doc Popcorn's rapid U.S. expansion. The brand's franchising program launched in mid-2009, and amid the challenging U.S. economic landscape the company has awarded more than 30 franchise agreements in the following states: Arizona, California, Colorado, Florida, Illinois, Indiana, Louisiana, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Rhode Island, Tennessee, Texas, Missouri, Alaska, Virginia and Washington D.C.

Doc Popcorn distinguishes itself among franchise investments within the snack category as the only fresh-popped, all-natural flavored popcorn franchise on the planet. Doc Popcorn pops its whole-grain non-GMO kernels in 100% corn oil and offers a wide variety of distinctive flavors made from blends of natural and organic ingredients. Gourmet flavors range from cheesy cheddar and sweet butter to sinfully cinnamon and hoppin' jalapeño. Plus, Doc Popcorn's ability to operate in a variety of highly trafficked venues through its unique PopShop™, PopKiosk™ and Mobile PopCart™ models present franchisees with incomparable flexibility when it comes to connecting with consumers.

About Doc Popcorn

Doc Popcorn ignited a revolution in 2003 to offer the planet delicious healthier snacking in high traffic venues. Today, as the first and only fresh-popped, all-natural flavored popcorn franchise, Doc Popcorn's proven business model empowers franchise owners to produce this better-for-you snack in a variety of flavors, simply and affordably. Doc Popcorn PopShop™, PopKiosk™ and Mobile PopCart™ locations are popping up across the country in shopping malls, stadiums and other entertainment venues. For more information about Doc Popcorn and available franchises, visit or call 866.599.9744.


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