Jack in the Box(R) Expands Grilled Sandwich Line with New Bourbon BBQ Steak Grilled Sandwich
April 22, 2011 // Franchising.com // SAN DIEGO — Though some might question whether jeggings or Europeanstyle swim trunks are hot or cheesy, there's no question that the new Bourbon BBQ Steak Grilled Sandwich at Jack in the Box® restaurants is … both!
Beginning Monday, April 25, Jack in the Box will expand its popular line of Grilled Sandwiches with a Bourbon BBQ Steak Grilled Sandwich. The new sandwich, which is available for a limited time only, features hot tender steak strips, grilled onions and melting cheese covered with Jack's new Bourbon BBQ sauce and served on grilled artisan bread.
"The new sandwich is a flavorful combination of bold, savory ingredients that our guests really crave," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "This is a great addition to our popular line of Grilled Sandwiches."
Jack in the Box launched its line of Grilled Sandwiches last year. The addition of the new Bourbon BBQ Steak Grilled Sandwich expands the product line to four, with the other varieties being Turkey, Bacon & Cheddar, Deli Trio and Grilled Breakfast Sandwich.
[Note to media: The Bourbon BBQ Steak Grilled Sandwich is not available at restaurants in Austin, Houston and Kansas City. A high-resolution photo of the Bourbon BBQ Steak Grilled Sandwich is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/.]
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 19 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia.