Holiday Inn Express makes its Indonesian debut in Bali

Indonesia's first Holiday Inn Express will be located in Bali's premiere district - Legian

April 26, 2011 // Franchising.com // Singapore - Holiday Inn Express, one of the fastest growing hotel brands in the world, will soon make its debut in Bali, Indonesia. Holiday Inn Express hotels are designed as the smart choice for value-conscious business and leisure travellers, focusing on the things that matters the most to them - comfort and convenience.

The Holiday Inn Express brand is part of IHG, the world's largest hotel group by number of rooms. IHG signed the management agreement with PT. Wismatama Indah Makmur, which is owned by the Lukminto family.

The new Holiday Inn Express will be located in the heart of Bali's leisure district, Legian. Situated along Jalan Imam Bonjol, the hotel is only a few minutes walk away from Istana Kuta Galleria, Bali Bakery and other food and beverage establishments and activities. The proposed 160-room Holiday Inn Express Bali Legian is slated to start construction mid this year, and projected to open by early 2013.

Jan Smits, Chief Executive of IHG Asia Australasia, said, "The key to Holiday Inn Express' rapid expansion is the value it provides for the mid-market, select service segment. Focused on providing only what guests need, and not charging for what they don't, it is truly the smarter choice for today's independent travellers."

"We have confidence that Holiday Inn Express' strong value proposition will resonate well with the market. Bali is Indonesia's most popular holiday destination and is a great location for us to introduce the brand to the country. We continue to look for the right opportunities to expand Holiday Inn Express' presence in other key Indonesian cities."

Holiday Inn Express Bali Legian will operate under the new brand standards that were rolled out recently as part of the Holiday Inn family of brands global $1-billion relaunch, ensuring a consistent and increased level of quality in service and amenities. In addition to having a gym, swimming pool and self-service laundry, the new hotel also features the Great Room, a relaxing social lounge space for guests to connect, meet, eat and relax.

"There are many upscale and luxury accommodation options within Bali, but Holiday Inn Express Bali Legian serves instead to meet visitors' demands for quality hotels at the right location and at the right price. A key global player in the industry, IHG has the experience and scale we look for in a partner - we are delighted to be able to work together and debut the Holiday Inn Express brand in Indonesia," said Pak Iwan Kurniawan Lukminto, Commissioner of PT. Wismatama Indah Makmur.

Holiday Inn Express attracts value-oriented guests who want a quality hotel at a competitive price. To offer real convenience to the leisure and business markets, Holiday Inn hotels are located in major and secondary cities' key business and leisure districts, with convenient access to food and beverage establishments, entertainment and activities. Where travellers find a Holiday Inn Express, they know they are guaranteed a warm welcome, genuine service, a clean, comfortable room and complimentary high-speed internet and breakfast.

Globally, there are currently 2,075 Holiday Inn Express hotels located across major cities. In Asia Pacific, the brand is expanding rapidly from its current 30 hotels and will open new hotels in Thailand, Singapore and India within the next few years.

About Holiday Inn Express

Holiday Inn Express is a fresh, clean, uncomplicated hotel choice offering convenient, comfortable and affordable hotel accommodation throughout the world, for both business and leisure travellers. One of the fastest-growing hotel brands in the world, Holiday Inn Express has successfully built a niche for itself within the select service segment, positioned to meet the increasing demand for hotels that deliver on both quality and service, at a great price point.

Holiday Inn Express continues to distinguish itself in the market with innovative services and amenities, and a proprietary service culture that trains our employees to deliver genuine service. Designed around travellers' needs, Holiday Inn Express offers everything required for an uncomplicated stay. More than just friendly service and stylish hotel rooms, guests enjoy high-speed Internet access, complimentary breakfast, large showers and cosy bedding that will leave them relaxed and recharged.

About IHG

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 56 million members worldwide.

IHG has almost 1,300 hotels in its development pipeline, which is expected to create 160,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

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