April 27, 2011 // Franchising.com // Wilbraham, Mass. -- Friendly's introduces the Friendly's Girl Scouts Thin MintsTM Cookies Ice Cream Cake. Under a new license agreement with Girl Scouts of the USA (GSUSA), the ice cream experts at Friendly's have created a frozen confection that incorporates the top-selling Girl Scout Cookie variety-Thin Mints.
Friendly's premium chocolate ice cream with chunks of Girl Scout Thin MintsTM brand cookies and a crunchy Girl Scout Thin MintsTM cookie center is covered with rich chocolate truffle. The entire cake is then topped with more Girl Scout Thin MintsTM cookie chunks and a crisscross drizzle of fudge.
"We are very excited to introduce this delicious dessert that combines two of America's best loved treats - Girl Scout Thin Mints and Friendly's ice cream," said Tim Hopkins, Friendly's Executive Vice President, Retail and Manufacturing.
"Girl Scouts is pleased to be working with Friendly's to expand awareness of our organization to grocery store shoppers, and Girl Scout Cookie aficionados will now have a new way to enjoy their favorite treat," said Barry Horowitz, GSUSA's Vice President and General Manager, Girl Scout Merchandise.
Friendly's Girl Scouts Thin Mints Cookie Cake will be available at all Friendly's restaurants and select retail locations beginning in April.
Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment with system-wide sales of $700 million and distribution through more than 4,000 retail locations. With a 75-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information please visit www.friendlys.com.
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with more than three million girl and adult members. Girl Scouting is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.