The Melting Pot Restaurants Launch Second Annual Chef to Plate Program for Celiac Awareness Month in May

Fondue franchise helps raise gluten intolerance awareness

TAMPA, Fla., April 27, 2011 // PRNewswire // -- In recognition of Celiac Awareness Month in May, The Melting Pot fondue restaurants (http://www.meltingpot.com) are helping to raise awareness about gluten intolerance with its second annual Chef to Plate program in a partnership with the Gluten Intolerance Group (GIG).

"The Chef to Plate program aims to educate the public about how so many people are affected by gluten intolerance," said Sandy D'Elosua, national director of communications for The Melting Pot Restaurants. "We teamed up with GIG last year to launch our gluten-free menu for guests with this sensitivity and plan to continue raising awareness about celiac disease in support of the millions impacted."

Considering one in 100 people have celiac disease, an autoimmune disease that damages the intestine when proteins from wheat, rye or barley (gluten) are consumed, The Melting Pot recognized the need for a gluten-free menu offering and launched this initiative in 2010. GIG analyzed The Melting Pot's menus, products and ingredients by checking labels and nutritional facts to determine items that contained gluten and advised accordingly during the creation of the gluten-free menu that is now available for guests.

Chef to Plate is a national awareness campaign of the Gluten Intolerance Group of North American (GIG), a national nonprofit organization that has been providing consumer and food industry support and education for 35 years. For more information about this program in the restaurant, visit www.meltingpot.com. More information about GIG is available at www.GLUTEN.net.

About The Melting Pot Restaurants Inc.

With 142 restaurants in North America, existing locations in 36 states, Canada and Mexico and 18 locations currently in development, The Melting Pot Restaurants is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience where patrons can dip into something different. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com.

SOURCE The Melting Pot Restaurants

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