First Watch Celebrates Mother's Day With Free Chocolates For Mom

Breakfast, Brunch and Lunch restaurant prepares for busiest day of year

May 03, 2011 // // (Bradenton, FL)- What woman doesn't love chocolate? Surprise your mom with a sweet treat and a great meal this Mother's Day at First Watch. The Bradenton, Fla.-based restaurant company will be giving away a complimentary box of Russell Stover Chocolates* to mothers that dine at any of the company's 86 restaurants on Sunday, May 8.

"Mothers always enjoy coming to First Watch to indulge in our delicious food for Breakfast, Brunch or Lunch, and the complimentary chocolate for Mother's Day is a great way to complete their holiday experience," said Chris Tomasso, chief marketing officer for First Watch. "We've been honoring mothers with a box of chocolates for five years now, and we've given out more than 100,000 boxes in that time. We're happy to be able to do one small thing on Mother's Day to thank them for all that they do every day."

First Watch has received more than 200 "Best Of" accolades. The menu features traditional favorites like pancakes, omelets, salads and sandwiches as well as signature items such as the Chickichanga and Fresh Fruit Crepes. All menu items are freshly prepared to order. First Watch delivers an excellent dining experience known for fast, friendly service. Each restaurant offers guests complimentary newspapers and free Wi-Fi Internet access.

Each month, First Watch's 86 restaurants in 11 states serve Breakfast, Brunch and Lunch to more than 835,000 customers. On Sundays, a single First Watch restaurant might serve 750 to 850 customers between 7 a.m. and 2:30 p.m. The average per person check is around $8.75.

For a complete list of First Watch restaurants in your area, please go to

*While supplies last. Dine-in only.



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