Kidville, 8moms and The Parenting Group Announce Exclusive Revenue Sharing Partnership

NEW YORK, May 3, 2011 // PRNewswire // -- Kidville (OTC: KVIL), parent company of 8moms, and The Parenting Group (TPG) announced an exclusive revenue sharing partnership that will leverage all of the Kidville/8moms and TPG assets to accelerate the growth of both entities.

TPG is the home of Parenting magazine, Babytalk magazine and Parenting.com.

Kidville, named 'best of' by New York Magazine, operates large, upscale facilities catering to young children and their families across the globe including New York, California, and Dubai.

8moms is a group-buy daily deal website geared toward sophisticated and savvy moms.

Under the partnership agreement, TPG will market Kidville locations and 8moms daily deals via all TPG assets, including targeted emails, social media, websites and print publications.  In turn, Kidville will provide TPG with additional distribution channels for its award-winning content via its bricks and mortar locations and digital media assets.

″With the ability to now reach the 15 million+ moms interacting with The Parenting Group's brands each month, we are thrilled about this partnership and the impact it will have on our growth,″ said Andy Stenzler, CEO of Kidville, Inc. ″The Parenting Group is the perfect synergistic partner to exponentially expand our reach to our targeted demographic,″ he adds.

Says Nancy Hallberg, Chief Strategy Officer of The Parenting Group, ″The partnership with Kidville has provided us with the ability to expand the distribution of our core multi-media assets, while also meeting the growing demand from our readers and web site visitors for relevant group-buy daily deals.″

Visit Kidville on the web at kidville.com.

Check out 8moms deals at 8moms.com.

Visit the Parenting Group at parenting.com.

About The Parenting Group

The Parenting Group, home of the Parenting, Babytalk and Conceive brands, reaches moms over 15 million times every month through magazines, digital media, custom content, and events.  TPG's publications include: Parenting School Years, for moms with children in kindergarten through elementary school; Parenting Early Years, for moms of infants, toddlers and preschoolers; and Babytalk, for new moms and moms-to-be. TPG's other media properties include: Conceive, for women trying to get pregnant, the Babytalk Pregnancy Planner; the Parenting.com and ConceiveOnline.com web sites; MomConnection®, a nationally-representative online research network; and a custom content unit.  The Parenting Group is a division of Bonnier Corporation.

About Kidville and 8moms

Named 'Best of' by New York Magazine and given a five star ″extraordinary″ customer rating in The Lila Guide: New Parent Survival Guide, Kidville operates large, upscale facilities, catering to young children and their families. In addition to offering a wide range of developmental classes for newborns through six year olds, including Little Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies, Kidville Gymnasts, Kidville Sports, Camp Kidville and Kidville University (Kidville's Pre-School Alternative Program), Kidville also features an indoor playspace, birthday parties for children up to age nine, and at select locations, a retail Boutique and the Kidville Salon. Silver Membership is free with enrollment in any Kidville class, while upgrades to Gold, Platinum and Diamond levels are also available.

Kidville operates locations across the globe including New York City, Miami, and Dubai.

Kidville is also the parent company of 8moms, a group-buy daily deal website geared toward sophisticated and savvy moms. Each 8moms deal is presented by one of 8 'mom' avatars, each with her own personality and style.

Visit Kidville on the web at kidville.com.

Check out 8moms deals at 8moms.com.

This press release contains certain ″forward-looking statements″ within the meaning of the Private Securities Litigation Reform Act of 1995 (PSLRA) regarding our expectations, beliefs or intentions regarding our business, financial condition, strategies or prospects. Forward-looking statements are based on management's estimates, assumptions and projections, and are subject to uncertainties, many of which are beyond our control. Actual results may differ materially from those anticipated in any forward-looking statement. Forward-looking statements speak only as to the date they are made, and we undertake no obligation to update any forward-looking statement. This press release is not a franchise offering.  An offering can only be made by a prospectus filed first with the Department of Law of the State of New York.  Such filing does not constitute approval by the Department of Law.

SOURCE Kidville

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