Ben & Jerry's Brings its Peace, Love & FREE* Ice Cream to the Streets of L.A.

Social Media Provides LA Hopefuls a Chance to Determine Where Summer Give-Aways Occur

LOS ANGELES--(BUSINESS WIRE)--Holy Cow becomes Holy Roller! Sure Ben & Jerry's, the progressive ice cream company that has built its notoriety on superpremium quality ice cream containing big swirls and chunks, with a solid foundation of activism at its core, is bringing free scoops of Ben & Jerry's to Los Angeles. And what's more LA than taking it to the streets?

Ben & Jerry's Scoop Truck will tour Los Angeles from May 2nd through June 10th attending community events, non-profits, and even battling a few other local food trucks to help build awareness and raise support for a local food shelf. While giving away ice cream is nothing new for the irreverent ice cream maker, what is unique is that the good people of Los Angeles can help direct where the truck will go simply by plugging into the tour via Twitter and Facebook.

"It's cool that we get to bring our company spirit, social mission, and killer flavors on the road in Los Angeles," said Integrated Marketing Manager and tour ringleader, Jay Curley. "We're encouraging our fans to give suggestions where the truck should go by sending a tweet right to @BenJerrysWest," Curley added.

The truck plans to feature some of this year's newest flavors and products, as well as a few tried and true classic flavors. The line-up will include: Late Night Snack inspired by Late Night with Jimmy Fallon – Vanilla bean ice cream, a salty caramel swirl & fudge covered potato chip clusters. Chocolate Chip Cookie Dough – Vanilla ice cream with gobs of chocolate chip cookie dough. This classic flavor, invented by Ben & Jerry's more than 20 years ago, continues to be a favorite across the globe. Another favorite is Stephen Colbert's AmeriCone Dream - Vanilla ice cream with fudge covered waffle cone pieces & a caramel swirl. A long time pint favorite being served off the truck in minicups for the first time this year! The final flavor in the summer line up is Bonnaroo Buzz - Light coffee & malt ice creams with whiskey caramel swirls & English toffee pieces. This flavor, inspired by the Bonnaroo Music and Arts Festival, is back by popular demand in Scoop Shops and now available in pints, too! All the flavors on the truck contain Fair Trade Certified ® ingredients like vanilla, cocoa and coffee.

So get online. Follow the truck @BenJerrysWest on Twitter and check out Facebook.com/benjerry. Tweet the truck to see what you can do to bring the truck, loaded with free ice cream and good vibes, to your worthwhile community event.

LA is not the only lucky city to be visited by Ben & Jerry's this summer; they will also be hitting San Francisco, Miami, New York and Boston. For more truck tour information visit www.benjerry.com.

*While supplies last

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry's Foundation in 2010 totaled over $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry's Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

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