New Holiday Inn Express Salt Lake City South - Midvale Opens Near Wasatch Mountains and Ski Resorts

Hotel for Value-Conscious Consumers and Business Travelers is a Short Drive from Downtown Salt Lake City and International Airport

May 05, 2011 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, announces the opening of the Holiday Inn Express Salt Lake City South - Midvale, the newest and most modern hotel in the Salt Lake Valley area. Located in a suburb close to Interstate 15 and Interstate 215, the former Comfort Suites recently underwent a $400,000 renovation that included upgrades to the 66 guest rooms, all of which feature living areas separated from sleeping areas by a partial divider.

"Holiday Inn Express hotels are designed to be the smart choice for value-conscious business and leisure travelers," said Gina LaBarre, vice president, Brand Delivery, The Americas, IHG. "With more than 2,000 properties worldwide and hundreds more properties in the pipeline, the Holiday Inn Express portfolio continues to provide our guests with an enhanced-stay experience at a great value. We welcome this hotel into the Holiday Inn family."

The renovation of the three-story hotel is in keeping with the $1 billion Holiday Inn relaunch, first announced in 2007. The relaunch program creates a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, as well as guest-room and guest bath comfort.

"We are pleased to join the Holiday Inn family and proud to be able to showcase the brand's latest changes," said General Manager Terry Swingle. "We look forward to providing our guests with outstanding service, a fresh look and an outstanding hotel-stay experience."

Centrally located in the foothills of the majestic Wasatch Mountains, the Holiday Inn Express Salt Lake City South - Midvale is not far from several world-class ski resorts, including Snowbird, Alta, Solitude and Brighton Ski Resorts, and mountains offering a variety of outdoor activities.

Leisure travelers can enjoy nearby attractions, including the Hogle Zoo, Temple Square, the Lagoon Amusement Park, as well as Jungle Jim's Playland, all just a short distance away. The hotel is also close to major sports venues, including Energy Solutions Arena, home of the Utah Jazz, Rice Eccles Stadium and Rio Tinto Stadium. It is also within walking distance to several restaurants and shopping outlets.

For business travelers, the new Holiday Inn Express is just a short distance from the Intermountain Medical Center, South Towne Exposition Center and the LDS Conference Center.

The 42,000 square-foot hotel is 100 percent smoke-free and features a variety of amenities, including an indoor heated pool, whirlpool, fitness center and 24-hour business center. The hotel also offers complimentary high-speed, wireless Internet access. All rooms include a living area with a sofa bed and a large desk with an ergonomic chair.

Guest rooms include 35" flat-screen televisions, comfortable queen or king-sized beds and the SimplySmartTM bedding collection where guests will find new, crisp and fresh bedding, an attractive decorative throw, a medium-weight duvet blanket and soft 200 thread-count sheets. The SimplySmartTM shower incorporates a proprietary Stay SmartTM Kohler showerhead and a signature shower curtain with curved rod. The sitting area includes a lounge chair and an in-room coffee machine featuring complimentary Smart Roast 100% Arabica coffee. Guests can enjoy free local and toll free (U.S. only) calls, phones with private voicemail and complimentary USA TODAY® newspapers.

All hotel stays include the free Express StartSM Breakfast Bar with hot breakfast favorites like scrambled eggs or omelets, bacon, sausage and biscuits. Guests also find traditional breakfast buffet items such as cereal, yogurt, breads, 100 percent Arabica Smart Roast CoffeeSM and Express StartSM hot cinnamon rolls.

The Holiday Inn Express Salt Lake City South - Midvale is owned and managed by Pearl Hospitality Inc. The hotel is located at 7134 South 700 East, Midvale, Utah, and reservations can be made by calling 801-352-8100 or at ihg.com.

Holiday Inn Express participates in IHG's guest loyalty program, Priority Club® Rewards. The industry's first and largest guest loyalty program has 56 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,400 hotels worldwide.

About Holiday Inn Express

Holiday Inn Express hotels are modern hotels for value-oriented travelers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free, hot Express Start® Breakfast Bar, free high-speed Internet access and free local phone calls (US and Canada only). There are currently more than 2,000 Holiday Inn Express hotel locations around the globe. For more information about Holiday Inn Express hotels or to book reservations, call 1-800-HOLIDAY or visit http://www.hiexpress.com/enter the body copy and images for your news release. You can type it in or paste it from a Word document (overwriting this text).

Media Contacts:

Sherry Telford, Holiday Inn Express, sherry.telford@ihg.com, +1(770) 604-2613 Sarah-Ann Soffer, Holiday Inn Express, sarahann.soffer@ihg.com, +1(770) 604-2707

Notes to Editors:

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 640,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 56 million members worldwide.

IHG has almost 1,300 hotels in its development pipeline, which is expected to create 160,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

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