Forza Coffee to offer gluten-free products
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Forza Coffee to offer gluten-free products

Forza Coffee Company is excited to introduce gluten-free, allergy friendly, vegan products in many of its stores starting February 1st 2011

Forza Coffee has teamed with Granny Lala's Baking Company of Tacoma, Washington to cater to customers with dietary restrictions. Products to be carried in the coffee shops include carrot cake, mini muffins, double chocolate brownies, a selection of cookies, and Granny Lala's popular chocolate quinoa "Katie Cake" with chocolate ganache.

"We understand a number of people have dietary restrictions and cannot consume certain foods found in popular coffeehouse food selections," Brad Carpenter, Founder and CEO of Forza says. "Secondly, much of what is available is less than delicious."

The gluten-free, allergy friendly, vegan products are prepared locally in Tacoma in "Granny's makery", Lara Weihs (a.k.a Granny Lala) says, referring to what her granddaughter, Brooklynn, calls the bakery, "its where Granny makes stuff." The "makery" is in a dedicated gluten free facility, meaning common allergens are not allowed in the facility to protect against cross-contamination.

The Forza logo, a Roman coin, includes the phrase "Forza di Vita" which translates to, "The strength of life". In Italy, the local espresso shops define their communities. Forza strives to establish itself as a strong partner within the community. With this in mind, Granny Lala will be hosting nutrition seminars at select Forza stores to help participants learn about food intolerances, dietary restrictions and recipe substitutions.

"We know this is a very serious, life-threatening, case for some people. We want to partner with someone who is equally committed to providing top quality products." Carpenter added. To guard against cross-contamination, the products - which are free of gluten, dairy, egg, nut, soy, and corn - are individually packaged for display at Forza stores. Most of the ingredients are organic and Granny Lala's products are free of refined sugar, artificial colors & flavors and preservatives.

Gluten and allergen-free products are available at these Forza Coffee stores:

  • Forza at 12th and Union - 1202 South Union, Tacoma, WA 98495
  • Forza at 27th - 2700 Bridgeport Way W. Suite G, University Place, WA 98466
  • Forza at Cirque - 4828 Bridgeport Way, University Place, WA
  • Forza at Dupont - 1520 Wilmington Dr Suite 100 Dupont, WA 98327
  • Forza at Gig Harbor - 5275 Olympic Drive NW Gig Harbor, WA 98335
  • Forza at Pearl - 2209 N Pearl St., Tacoma, WA 98406
  • Forza at Puyallup / Pioneer Park - 210 West Pioneer, Puyallup, WA 98374
  • Forza at Silverdale - 9995 Silverdale Way NW, Suite 111, Silverdale, WA 98383

About Forza Coffee Company

There are more than 23 Forza stores in the Pacific Northwest area and one in Colorado. The company plans to expand into other metropolitan markets and other states in 2011. Forza has been selected as Best Coffee for the last two years by South Sound Magazine, Best Coffee House by Crown In Town, and Best Coffee by Channel 7 in Denver, Colorado.

Forza Coffee Company was founded by Brad Carpenter in 2005 and is headquartered in Federal Way, Washington. The company operates through company-owned and franchised retail stores. For more information, visit Forza holds frequent franchise information seminars at its stores. If you are interested in receiving information on how to open a Forza franchise, please go to and register.

Be sure to find Forza Coffee on Facebook at and Granny Lala at


Media Contact

Brad Carpenter
253 380-2782

Rich Jennings
Managing Partner, FORZA LLC
206 255-1299

Shaun Nestor
Director of Corporate Communication, FORZA LLC



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