IHOP Raises The Breakfast Bar With New "IHOP At Home" Retail Line

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52-Year Old Icon Is First National Restaurant Brand to Bring Breakfast Items to Freezer Shelves

May 09, 2011 // Franchising.com // GLENDALE, CA – Let go of that frozen waffle and let one of America's favorite breakfast icons start your day! IHOP today announced the launch of a new line of premium frozen breakfast items that are inspired by the innovative and craveable flavors IHOP is known and loved for. The new IHOP at HOME™ products include flaky French Toast Stuffed Pastries, delicious Omelet Crispers and savory Griddle 'n Sausage Wraps.

With nearly 84 percent1 of all breakfasts originating in the home, IHOP recognized that today's busy consumers want convenient, quality breakfast items they can prepare quickly and even take with them on their way to work and school. In response, IHOP entered into a licensing agreement to produce and distribute IHOP-inspired retail frozen breakfast items that deliver great tasting, quality and affordable breakfast options unlike anything offered on retail shelves today.

"When our guests don't have the time to visit an IHOP Restaurant but don't want to settle for their at home breakfast, IHOP at HOME provides a delicious new option," said Jean Birch, IHOP president. "IHOP has long been loved for its unique breakfast dishes that can't be found elsewhere, and IHOP at HOME offers busy, on the go consumers delicious new choices for the most important meal of the day."

The new line up of IHOP at HOME items can be found starting today at more than 3,000 Walmart locations nationwide, and plans are in place to expand the line and distribution to additional retail and grocery outlets in the coming months. IHOP at HOME products are not available at IHOP restaurants.

The new IHOP at HOME frozen breakfast products can all be prepared in microwave or conventional ovens and the initial lineup includes:

Omelet Crispers: featuring scrambled eggs, potatoes and a choice of cheddar cheese, cheddar cheese and sausage or cheddar cheese and bacon in a crispy coating.

French Toast Stuffed Pastries include golden, fluffy French toast pastries filled with either strawberry, sweet cream cheese, apple and cinnamon or strawberry cream cheese filling.

The Griddle n' Sausage Wrap boasts a breakfast sausage covered in buttermilk pancake batter with a hint of maple syrup.

For more information about IHOP at HOME, visit www.IHOPatHOME.com, or like us on Facebook at www.Facebook.com/IHOPatHOME.

1 The NPD Group's National Eating Trends®, year ending February 2010

ABOUT IHOP

For 52 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2011, there were 1,513 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico and the U.S. Virgin Islands. Under the licensed name IHOP at HOME™ consumers can also enjoy a line of premium breakfast products available at a leading nationwide retailer. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

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