Jamba Juice Announces Two New 'Ambassadors of Wow'

Public Voted Nation-Wide for Jamba's Newest Brand Ambassadors

EMERYVILLE, Calif., May 9, 2011 /PRNewswire via COMTEX/ -- Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, announced the first two national winners of their 'Ambassadors of Wow' contest. In March 2011, Jamba Juice launched the contest to find 100 local ambassadors, from which eight will become national representatives of the brand. The contest, which is open for entries through July 24, 2011, encourages fans to nominate themselves or worthy friends or family members to be the new faces of Jamba Juice, sharing their excitement about the brand by creating 'wow' through support and involvement within their communities.

Jamba Juice's two newest Ambassadors of Wow are Jackelyn H. of Union City, CA and Noelle J. of Las Vegas, NV. Both women incorporate fitness into their daily lives and have their favorite Jamba Juice menu items.

Jackelyn is extremely upbeat and passionate about her work, her studies at San Francisco State University and life in general. She tells us that her motto is, "Never Stop Knowing," and further explains that, "Everyone knows deep down what they want to do with their life and it's important to always try to get it no matter what is standing in your way." Jackelyn clearly knows her passion, and that is personal group fitness. She is a kickboxing instructor who knows the power of a simple smile to motivate and inspire those around her. She has been drinking Jamba Juice since she was a kid; fondly recalling how she use to go with her family and it was a "big deal." Her favorite smoothies are Original size Peenya-Kowlada or Caribbean Passion® with an Immunity(TM) or Protein Boost.

Noelle lives for fashion as much as she lives for fitness. She is currently a student at University of Nevada, Las Vegas and a true L.A. Girl who loves Jamba Juice because she believes in everything that Jamba Juice stands for, and the fact that Jamba Juice delivers healthy food that's also delicious. Noelle was quick to explain she'd much rather enjoy a Jamba Juice with a boost to get her vitamins, rather than having to take a vitamin the size of a horse pill. Her favorite smoothies are Strawberries Wild® and Banana Berry(TM) with an Antioxidant Power Boost.

Both of our new Ambassadors of Wow are involved in philanthropic activities. Jackelyn participates in local community events such as the Nike Women's Marathon supporting the Leukemia and Lymphoma Society as well as volunteering for the Princess Project, a non-profit which promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school girls who cannot otherwise afford them. Noelle is an ongoing volunteer for an organization that provides blankets to Katrina victims as well the victims of the recent earthquake and tsunami in Japan.

"At Jamba Juice, the people who come into our stores are more than customers," said Susan Shields, senior vice president and CMO, Jamba Juice Company. "They are people like Jackelyn and Noelle who exude healthy active lifestyles and are role models in their communities. We are thrilled to welcome Jackelyn and Noelle to the Jamba Ambassador family."

The 100 'Ambassadors of Wow' will be selected by Jamba Juice based on a number of factors such as, their attitude towards health, interest in inspiring people around them, hobbies, level of activity and knowledge of and passion for Jamba Juice. Ultimately, these people will embody the Jamba spirit of a healthy, active, community-oriented lifestyle. Additionally, eight of the 100 people selected will be voted on by Jamba fans to become national brand ambassadors and may be given the opportunity to appear in Jamba Juice advertisements and promotional campaigns. With the support of Jamba Juice, the national ambassadors will be encouraged to infuse the Jamba Juice brand into their lives and communities--from treating their office to grab-n-go lunches or providing smoothies after the local soccer game, and will also be featured on the Jamba Juice website.

Jamba Juice's 'Ambassador of Wow' contest accepts entries through July 24, 2011. To see more details about the 'Ambassador of Wow" contest, including entry, voting and Official Rules, please visit http://jambajuiceambassadorcontest.com/. Become a fan on Facebook at: www.facebook.com/JambaJuice or follow us on Twitter: @JambaJuice

About Jamba Juice Company

Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads(TM), premium frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the Nation. As of April 18, 2011, Jamba Juice had 744 locations consisting of 308 company-owned and operated stores and 436 franchise stores. For more information about Jamba Juice visit our website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

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