Culver's Launches New "Right-Size" Mini Mixer

PRAIRIE DU SAC, WI--(Marketwire - May 11, 2011) - For guests looking for more choices, Culver's introduces a new right-size option for its irresistible Concrete Mixer®: the Mini Mixer. Guests can choose from popular flavors such as Crazy for Cookie Dough or Brownie Batter or create their own Mini Mixer masterpiece.

"Fresh Frozen Custard Concrete Mixer lovers know that sometimes it takes two people to finish one of these decadent treats," said David Stidham, vice president of marketing for Culver's. "The Mini Mixer gives guests permission to indulge with a just-the-right-size choice."

Guests can enjoy the Mini Mixer in such comfort flavors as Crazy for Cookie Dough, which is handcrafted with oven-ready cookie dough, and the signature fudge and caramel. Another favorite Concrete Mixer now available in mini size is the Brownie Batter Mini Mixer with hunks of moist brownie and chocolaty brownie batter.

"Consumers are looking for options to make smart choices for themselves," remarked Stidham. "Our new Mini Mixer offers them a 'right size' treat."

For guests who march to the beat of their own drummer, Culver's offers the option to create your own Mini Mixer with more than 30 mix-ins. Choices include gooey toppings, delicious bits of favorite candies and tempting pieces of fruit.

Each of the 431 restaurants makes the Fresh Frozen Custard used in Mini Mixers in small batches throughout the day. For those who are new to frozen custard, what makes this treat so craveable is its thicker consistency and smooth, creamy flavor. Like many of the ingredients for its meals and treats, Culver's sources its milk locally. More than 100 Wisconsin family dairy farms provide fresh milk and cream to make the Fresh Frozen Custard.

For information on additional new menu items visit www.culvers.com/media.

About Culver's:

Culver's serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver's is an expanding franchise system with more than 431 independently owned and operated restaurants in 19 states. The restaurants' award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger®, made from fresh, never frozen Midwest-raised beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook or www.twitter.com/culvers.

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