Toronto, Canada, May 11, 2011 --(PR.com)-- Hundreds of business owners and marketing professionals around the world attended a digital marketing webinar last week hosted by WSI, the world's #1 Internet franchise. Entitled "Social Media Marketing: The Art of Conversational Sales," the webinar was conducted by Ron Packer, a WSI franchise owner and Internet marketing consultant based in California, USA.
"Social media marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for this business," says Ron Packer, WSI Internet Franchisee. "People are social by nature and collect or share information that is important to them. Social media marketing is about understanding how technology is making it easier for people to connect socially with their networks and how your business can profit from that understanding. More and more customers are using social media in every aspect of their daily life, whether for personal use, business-to-consumer, or business-to-business reasons. During my presentation, I discussed how companies can leverage these digital media technologies to take their marketing efforts to the next level."
Ron has been a WSI franchise owner since 2002 and his area of expertise is in assessing a client's business needs in order to develop and implement an effective Internet business strategy. Ron has provided Internet solutions to over 200 businesses, including services such as: social media marketing, search engine optimization, local online marketing, website development and content marketing.
Some of the topics discussed during the webinar included how to create a social media marketing strategy, incorporating social media into a website, integrating social into a sales process and much more. Attendees were impressed by the thoroughness of the presentation and the value of its supplementary whitepaper entitled "Social Media Marketing: The Art of Conversational Sales," which was also written by Ron Packer. To download the free whitepaper, visit http://getwsipowered.com/.
"Social media has transformed the way relationships are built and maintained," says Ron McArthur, President of WSI Internet Franchise. "It is now more critical than ever before for businesses to leverage engagement marketing principles to engage prospects and customers before, during and after the purchasing cycle. When companies implement a well thought-out social media marketing strategy, they can greatly benefit from the brand exposure, prospect relationships and customer loyalty that social media can provide."
Launched in 2009, WSI's monthly expert webinar series is an educational channel for business owners and marketing professionals worldwide to expand their knowledge on digital marketing topics. The webinars are delivered by Internet and social media marketing experts from within the WSI franchise network, and each month a free whitepaper is made available. To learn more, please visit http://getwsipowered.com/.
WSI is the world's leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world's largest Digital Marketing Consultants' network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.