New Holiday Inn Birmingham - Hoover Opens

Hotel Just Outside Birmingham Adds More Than 30 Jobs to Local Economy

May 12, 2011 // Franchising.com // ATLANTA - IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, announced today the opening of the new Holiday Inn Birmingham-Hoover to meet the needs of both business and leisure travelers. The hotel has hired more than 30 employees to fill various positions throughout the hotel from front desk and sales to housekeeping and maintenance.

The five-story hotel features 112 rooms, including two suites, and is located on a lake in a quiet area just outside of Birmingham, near the intersection of Interstate 65 and Interstate 459. It features fresh and stylish décor and an array of amenities, including an indoor heated pool open all year, a 24-hour fitness center and a full-service restaurant and lounge.

"We are thrilled to welcome the Holiday Inn Birmingham-Hoover to the Holiday Inn family of hotels," said Gina LaBarre, vice president, Brand Delivery, the Americas, IHG. "Holiday Inn hotels are specifically designed for business and family oriented leisure travelers in need of a full-service lodging experience, and this hotel fits well within that offering."

The new hotel includes features in keeping with the $1 billion Holiday Inn re-launch, the biggest ever project of its kind in the history of the hospitality industry. First announced in 2007, the re-launch program creates a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.

For business travelers, the new Holiday Inn features a 24-hour business center and 1,674-square-feet of meeting space that can be transformed into one ballroom or two meeting rooms. The hotel is near the offices of AT&T, Blue Cross/Blue Shield of Alabama and not far from the University of Alabama at Birmingham.

Nearby attractions include Regions Park, (home of the Birmingham Barons), Aldridge Botanical Gardens, Verizon Wireless Amphitheatre and Alabama Adventure Water & Theme Park. The hotel is close to the Riverchase Galleria Mall and The Summit for shopping, and for the outdoor enthusiast, a short distance from Oak Mountain State Park and Moss Rock Preserve.

The hotel is home to Kem's Restaurant & Lounge, named after the brand's founder, Kemmons Wilson, featuring a wide array of fresh, grilled menu items and traditional favorites. Kem's Restaurant offers the Holiday Inn Best-4-Breakfastâ menu, with signature items such as Rainforest AllianceTM Certified coffee, Cinnamon Supreme French ToastTM and Skillet InspirationsTM. Kids 12 and younger eat free at Holiday Inn when ordering from the kids' menu in the hotel restaurant and accompanied by a dining adult. Room Service Right...On TimeTM ensures that guests' room service orders are accurate and delivered on time, every time. The restaurant's design includes hardwood-style flooring, solid wood tables and unique circular booth seating, which are intended to elevate the overall experience for guests.

The hotel design creates a residential atmosphere that is warm, trend-forward and comfortable. It features a natural, fresh color palette punctuated by pops of energetic colors. Guest beds are made using crisp, white bedding with pillows that come in two comfort levels: "soft" and "firm." The bathrooms include a specially designed showerhead that offers superior pressure, as well as a signature shower curtain with curved rod and new amenities.

The residential design includes business-focused necessities like an ergonomic work station, data ports, complimentary USA TODAY® newspapers, complimentary high speed Internet access in guest rooms, WiFi capabilities and AT&T VoIP phone systems, which will allow guests to conduct conference calls for up to six participants even while using their computer online. In addition, each room has the Holiday Inn guestroom accommodations - comfortable double, queen or king-sized beds, a sitting area with a lounge chair, cable television, hairdryer, coffee maker, iron and ironing board.

The hotel, located at 2901 John Hawkins Parkway in Hoover, is owned and managed by Galleria Properties, under a license agreement with a company in the InterContinental Hotels Group. Reservations can be made by calling 205-682-2901 or on ihg.com.

Holiday Inn Hotels participate in IHG's guest loyalty program, Priority Club® Rewards, the industry's first and largest guest loyalty program with 58 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,400 hotels worldwide.

About Holiday Inn

With more than 1,200 hotels worldwide, Holiday Inn Hotels is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn Hotels and Resorts provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges. The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn Hotels and Resorts to serving travelers and have helped to establish the brand as "America's Favorite Hotel." For more information about Holiday Inn and Holiday Inn Resorts, including IHG's new vacation resort brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY or visit http://www.holidayinn.com/.

Media Contacts: Sherry Telford, Holiday Inn, sherry.telford@ihg.com, +1(770) 604-2613 Sarah-Ann Soffer, Holiday Inn, sarahann.soffer@ihg.com, +1(770) 604-2707

Notes to Editors:

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven well-known hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with 58 million members worldwide.

IHG is the world's largest hotel group by number of rooms and IHG franchises, leases, manages or owns, through various subsidiaries, a portfolio of over 4,400 hotels and more than 652,000 guest rooms in 100 countries and territories around the world.

IHG has more than 1,200 hotels in its development pipeline and expects to recruit around 160,000 people worldwide over the next few years.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

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