Gold's Gym Strikes National Partnership with AAA

Fitness Industry Leader Offers AAA Members Health and Wellness Savings

May 16, 2011 // Franchising.com // DALLAS – Gold's Gym International, the world's leading authority on health and fitness, today announced it has partnered with AAA, North America's largest motoring and leisure travel organization, to offer members a special discount to Gold's Gym through AAA's Show Your Card & Save program.

"We are thrilled to partner with AAA and are excited to welcome its 52 million members into Gold's Gyms around the country," said Jim Snow, President of Gold's Gym International. "Teaming up with AAA will allow us to provide a tremendous value to members through the Show Your Card & Save program and help them achieve their health and fitness goals. Gold's Gym franchisees that are a part of our national partnership program will also benefit through this partnership by reaching more potential members."

As part of the strategic partnership, AAA members can join their local Gold's Gym for $39 with no long-term contract required. Benefits include 20 percent off standard membership dues, 10 percent off in-store retail apparel and vitamins, up to 14 free travel passes to visit any Gold's Gym location worldwide, as well as a free subscription to Gold's Gym Extra, a monthly e-newsletter, and more.

"AAA is pleased to partner with Gold's Gym to provide our members an opportunity to save more money on their health and fitness expenses," said Gail Acebes, director, AAA Partnership Programs. "This partnership confirms our commitment to assisting members in managing their household budgets by saving on everyday expenses when they use the Show Your Card & Save program."

To take advantage of the AAA Show Your Card & Save Gold's Gym discount, AAA members must enroll online through their local AAA club website. Once AAA members have completed the online enrollment process, they can simply bring the confirmation notice they will receive to Gold's Gym to activate their membership and start receiving benefits.

For more information on the AAA Show Your Card & Save Gold's Gym discount, please visit www.AAA.com/goldsgym.

About Gold's Gym

Established in Venice, Calif. in 1965, Gold's Gym is the largest full-service gym chain in the world with more than 700 locations in 42 states and 30 countries. The iconic brand ranks in the top 15 percent of Entrepreneur magazine's 2011 "Franchise 500." Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com or www.facebook.com/goldsgym.

About AAA

As North America's largest motoring and leisure travel organization, AAA provides more than 52 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

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