ATLANTA, May 17, 2011 // PRNewswire // -- MaggieMoo's Ice Cream and Treatery announces its "Maggie at the Moovies" celebration, which treats our customers with 16 exciting new ice cream products each week throughout the summer. Maggie will also introduce four new ice cream flavors including Root Beer Ice Cream, Pretzel Ice Cream, Green Apple Ice Cream and Chocolate Malted Ice Cream. The program will kick-off on May 27, 2011 and run for 16 weeks. MaggieMoo's Ice Cream and Treatery is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.
MaggieMoo's "Maggie at the Moovies" celebration will feature 16 new products, each reminiscent of concession stand-style foods that are prominently featured at movie theatres across the country.
MaggieMoo's "Maggie at the Moovies" weekly releases include:
"At MaggieMoo's, we pride ourselves on our creativity and innovation," said Hilliard Creath, Brand R & D Manager – Ice Cream for GFG Management, LLC. "This summer's "Maggie at the Moovies" products are sure to excite our customers, especially with the introduction of our new Root Beer Ice Cream, Pretzel Ice Cream, Green Apple Ice Cream and Chocolate Malted Ice Cream flavors."
"Summer is a great time to enjoy MaggieMoo's Ice Cream and Treatery and with our new 16 innovative products, customers can return all summer long and try something new each time," said Jenn Johnston, chief marketing and operations officer for GFG Management, LLC. "MaggieMoo's is continually striving to develop new and exciting ice cream products that are not only fun, but very delicious for our customers to enjoy."
To order your MaggieMoo's Ice Cream and Treatery Cake, Cupcakes or MaggieMia's Ice Cream Pizza or to find out more information about the "Maggie at the Moovies" program, customers can visit MaggieMoos.com and join MaggiE-mail, follow Miss Maggie Moo on Twitter® or become a Facebook® Fan.
Inventor of the ice cream cupcake, ice cream pizza and a number of specialty ice cream flavors, MaggieMoo's Ice Cream and Treatery is known for ice cream innovation. Opening its first store in 1989, MaggieMoo's has been serving up super premium ice cream and cakes for over 20 years and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. MaggieMoo's brand icon is Miss Maggie Moo, an ice cream celubutante, who focuses on giving back to the community by working with celebrities to raise money and awareness for local and national causes.
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®, as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with approximately $5 billion of capital under management and substantial franchise management experience.
SOURCE MaggieMoo's Ice Cream and Treatery