With more than 1,000 locations internationally in just three years, no+vello targets USA for next expansion; successful entrepreneur Adriano Lucas to open first location this spring in New York City
May 17, 2011 // Franchising.com // NEW YORK CITY - In just over three years, No+Vello (Spanish for "no more hair") has become the undisputed worldwide franchise leader in IPL (Intense Pulsed Light) hair removal, opening more than 1,000 franchises in 11 countries. And now a group led by New York entrepreneur Adriano Lucas is bringing the unique concept to the United States with plans to open more than 100 franchised locations over the next year.
Thanks to No+Vello's technology and unique pricing, American consumers will finally have access to a professional and proven hair removal spa treatment at a low, flat rate per treatment that is more effective to a wider variety of skin shades than ever before.
The first center will open in June 2 in New York City with plans to open two more locations in the New York area by the end of the summer. Lucas expects No+Vello to experience the same immediate success in the United States that made it one of the fastest growing international franchises in history.
In 2007, No+Vello revolutionized the hair removal and skin rejuvenation industry by introducing an enhanced IPL technology and making it available at a flat fee similar in cost to waxing. In the past, IPL treatments were aimed at a relatively wealthy public. And unlike laser hair removal and previous IPL technology, No+Vello has the ability to treat many more kinds of skin and hair.
The franchise offering is also unique. In other countries, No+Vello has offered a turnkey package that enables the franchisee to open for business within three months. The franchise fee has been in the value range and royalties have only been a flat rate per month with an additional advertising fee. The franchise package usually includes real estate and lease term negotiation support, unlimited training, national and local marketing support as well as all equipment, studio design and furniture.
Lucas, whose The Hair Removal Company LLC, owns rights to franchise No+Vello, is no stranger to bringing popular international concepts to America. The former investment-banker-turned-entrepreneur holds the U.S. rights of the European-based, The Best Chocolate Cake in the World.
He says that when he was introduced to No+Vello by a friend, he knew it would be perfect for the United States. With three international partners, including successful international entrepreneur Jaime Regojo, Lucas obtained the rights to bring No+Vello to the U.S.
"This is a game changer in the industry," he said. "I was stunned by the overall business. It really is a revolutionary product that has been an immediate success in every new market internationally. I know it will be just as popular in the U.S. if not even more popular."
Lucas says the beauty of the concept is its simplicity, both as a service to the public and as a franchise. "Customers know exactly what they will be paying," he said. "And because they are paying flat royalty fees, franchisees can easily calculate profitability estimates based on numbers of treatments."
Lucas expects No+Vello to revolutionize the U.S. hair removal market, as it has in 11 other countries. He also expects that it will not only open up the market to more skin types, but also to more men seeking this service.
More information on No+Vello is available at NoMasVello-USA.com or through the Franchise Development Director, Michelle Roediger at firstname.lastname@example.org or (718) 852-0801.