Jamba Juice Introduces Innovative Fruit Refreshers With Coconut Water

Company Launches New, Refreshing Summer Beverage Platform Beginning May 24

EMERYVILLE, Calif., May 19, 2011 /PRNewswire via COMTEX/ -- Jamba Juice Company (NASDAQ: JMBA), a highly recognized, healthy active lifestyle brand, announced today the launch of their new Fruit Refreshers beverages with coconut water. The three new beverages, available in over 700 stores beginning May 24, are refreshing and thirst quenching drinks that deliver essential electrolytes and the natural hydration benefits of coconut water.

The beverage platform includes three delicious flavors. Purely Pineapple is a thirst quenching blend of pineapple juice, pineapple sherbet, coconut water, peaches and ice. Strawberry Lemonade is a tart and fruity blend of strawberries, lemonade, coconut water, lime sherbet, sorbet and ice. Tropical Mango is an icy-cold, refreshing blend of mangos, passion-mango juice, coconut water, pineapple sherbet, orange sherbet and ice. Each Sixteen size Fruit Refresher with coconut water is 230 calories or less and contains as much potassium as a banana. They are made with whole fruit and provide an excellent source of vitamin C.

"Our introduction of Fruit Refreshers with coconut water continues Jamba Juice's commitment to providing our customers who have a natural interest in maintaining a healthy active lifestyle, with innovative, unique new products," said Susan Shields, senior vice president and CMO, Jamba Juice Company. "These new, thirst quenching fruit beverages are the perfect way to stay hydrated on a hot summer day."

From May 25, 2011 - June 8, 2011, Jamba Juice will provide a special trial offer on Sixteen size Fruit Refreshers for just $2 at participating Jamba Juice locations (coupon required). Customers can print a coupon from www.jambajuice.com or http://www.facebook.com/jambajuice.

Fruit Refreshers with coconut water will be available in stores starting Tuesday, May 24, 2011. For more information, please visit http://www.jambajuice.com, become a fan on Facebook at www.facebook.com/JambaJuice or follow us on Twitter at @JambaJuice.

About Jamba Juice Company

Jamba, Inc. (NASDAQ: JMBA) is a holding company which through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading destination for specialty better-for-you beverage and food offerings, including great tasting whole fruit smoothies, fresh squeezed juices, hot beverages including organic coffee and tea, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, California Flatbreads(TM), premium frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the Nation. As of April 18, 2011, Jamba Juice had 744 locations consisting of 308 company-owned and operated stores and 436 franchise stores. For more information about Jamba Juice visit our website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice

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