A sweet (and healthy) franchise opportunity… Natural Fruit Corporation, makers of 100% natural Chunks O' Fruti(R) frozen fruit bars, offers royalty-free franchise opportunity

May 24, 2011 // Franchising.com // HIALEAH, FLORIDA - Americans have a sweet tooth. We also know we should be eating better. Parents, in particular, want to give their children (and themselves for that matter) healthier options, especially for snacks and desserts. With its revised franchise offering, the Natural Fruit Corporation is giving go-getters the opportunity to capitalize on this growing trend by selling its 100% natural Chunks O'Fruti® frozen fruit bar products wholesale to retail outlets like their local convenience stores, hospital cafeterias, schools, independent grocery stores, deli's, family style restaurants, swim clubs and many other high-traffic locations.

Sweetening the pot figuratively and literally for this franchise opportunity is a special partnership Natural Fruit Corporation entered into with Mars, the candy and ice cream product juggernaut. So, in addition to appealing to the "better for you" market with Chunk O' Fruti® products, franchisees can also sell the enormously popular Mars ice cream products—like Twix, Snickers, M&Ms and Dove bars—on a wholesale basis to those same retail locations as a Mars distributor.

"There is nothing like Chunks O'Fruti® on the market today. It's 100% natural, fruit is always the first ingredient, there is no artificial coloring or flavoring, and the fruit is spread evenly throughout each bar by a proprietary manufacturing process. It's also low calorie and there are more than 20 natural flavors to choose from. It is precisely what health conscious consumers want for their children and themselves," said Susan Morris, senior vice president for Natural Fruit Corporation. "Add to that a name brand like Mars and their incredible ice cream products for the folks who can't quite kick their sweet tooth and you've got a can't miss offering that's going to appeal to practically every consumer."

Morris adds, "Beyond great products, this franchise offering gives the right person a growth opportunity they can tailor towards their lifestyle. You're not tied down to a physical, brick-and-mortar location or a 24/7/365 schedule. If you want to run your business Monday through Friday, 9-to-5, you can do that. You can be hands on and deliver product and freezers yourself or hire a staff and delegate. It's really up to you."

Start up costs, including the franchise fee, can range from $75,000 to $101,000 depending on whether you lease or purchase trucks and storage space. The initial offering includes:

  • Franchise Fee $25,000
  • Minimum of 75 freezers (lease option: 3 years @ $24.54/mo. $1 buyout)
  • Truck with freezer body (lease option)
  • Leased space in freezer warehouse
  • Computer hardware and software
  • Initial Fruti® and Mars products inventory
  • Initial training and freezer placement service
  • Sales and marketing materials
  • Mobile route management equipment and software

Each franchisee is given an exclusive territory within a two-hour driving radius. Franchisees are then responsible for negotiating with merchants to place a Chunks O Fruti® freezer at the location, keeping those locations stocked and acquiring new locations. Each territory has the capacity for 1,000 freezers.

"Plain and simple, we want our franchisees to succeed. That's why we don't burden them with the additional expense of royalty fees and provide assistance in buying or leasing storage space and transportation and how to market their business," said Morris. "We also offer an incentive program that rewards franchisees who place 75 freezers with a substantially discounted rate on the next 125 freezers."

Fruti® franchises are available across the U.S. For complete information on Fruti®'s franchise offering, please visit www.frutifranchise.com or contact Bruce Wildes, Acadia Business Advisors, LLC at 207 370 8210 or info@acadiabiz.com.

About Natural Fruit Corporation

Brothers Simon and Jorge Bravo Sr. founded Natural Fruit Corporation in 1985. Equipped with their vast backgrounds in food processing and production, the brothers set out to produce the highest quality, 100 percent natural, frozen fruit bars. Nearly three decades later, the company is still going strong, manufacturing more than 20 flavors of the Chunks O' Fruti® brand products—100 percent natural with no artificial colors or flavoring. Chunks O' Fruti® brand products are Kosher-certified and gluten-free.

In 2009, Natural Fruit Corporation entered into an agreement for its distributors to offer Mars Ice Cream products, including Twix, Snickers, Dove bars and other Mars ice cream favorites. Natural Fruit Corporation began offering a revised franchise opportunity in 2010.

Fruti franchises are available across the U.S... For complete information on Fruti's franchise offering, please contact Bruce Wildes, Acadia Business Advisors, LLC at 207 370 8210 or info@acadiabiz.com or visit www.frutifranchise.com.

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