AdviCoach Says Understanding Online Marketing Strategies Is Critical to Positioning a Business for Growth

Internet Marketing Is Your Best Lead Generator

SOUTHBURY, CT--(Marketwire - May 24, 2011) - There is no way around it. Technology is changing our lives whether we choose to embrace it or not -- both personally and professionally. According to AdviCoach®, business owners can benefit greatly when they understand how to take advantage of many of the internet technologies to grow their businesses.

Brian Miller, COO and president of AdviCoach, says, "This is an exciting time for business owners to explore new ways of bringing more targeted visibility to their business. Internet marketing, including social media marketing, is a more personal way to reach customers and prospects, and it can be more effective in lead generation than traditional forms of marketing."

"Digital or internet marketing helps business owners heighten awareness about their businesses, products and services," Miller adds. "Internet marketing tactics work interactively to give a business owner a compelling, searchable and dynamic presence in the online market space."

According to Miller, having a content-rich website that is search engine optimized is now par for the course. The new question to ask is: "Can your website be found using mobile technologies?" Another equally important social media tactic to leverage is creating a professional presence on LinkedIn. "More and more business professionals are using LinkedIn to build relationships, meet new contacts and market their business. It's not how you feel about the technology, it is about what the technology can do to grow your business," Miller explains.

For example, creating a professional LinkedIn presence that includes your business information will:

  • Increase the visibility of your company, products and services;
  • Give you the ability to research your competition, customers, or partners;
  • Allow for easy collaboration with colleagues and customers;
  • Position yourself as an industry thought leader; and
  • Allow for loyal, happy customers to post testimonials of your work.

With currently over 53 million users, Miller says LinkedIn has many tools for connecting you to customers, prospects, and industry thought leaders. And many companies are not utilizing the functions available to them due to simple lack of awareness. Miller suggests going to the following link for an ebook on How to Use LinkedIn for Business!

To learn more about AdviCoach business coaching and consulting services in your area, please visit www.advicoach.com.

About AdviCoach

AdviCoach is the premier source for business coaching and advisory services customized for small to mid-size businesses. With its unique "AdviCoach Advantage," AdviCoaches help businesses increase their ROI and deploy a multitude of Rapid Impact Strategies to impact the bottom line of their business. Today, AdviCoach, along with sister company The Entrepreneur's Source, dominates the $1.5 billion Business Coaching/Consulting franchise market with 33 percent market share in North America. In 2011, AdviCoach was ranked in the top 100 fastest growing franchises by Entrepreneur Magazine; in the Top 100 new franchises by Franchise Market Magazine and listed in the Franchise 500 by Entrepreneur Magazine for 2 consecutive years. Other news on FSBI international brands can be found on www.FranchiseNewsRoom.com.

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