May 25, 2011 // Franchising.com // (Madison Heights, MI)--- Officials from Palace Sports & Entertainment (PS&E) announced they have signed a multi-year agreement with Hungry Howie's Pizza, the locally-based pizza franchisor, to become the official pizza of The Palace, DTE Energy Music Theatre and the Detroit Pistons and to open Hungry Howie's locations at The Palace and DTE Energy Music Theatre. Per organizational policy, details of the agreement were undisclosed.
The Hungry Howie's Pizza location at The Palace is located on main concourse across from Section 123. The Hungry Howie's Pizza location at DTE Energy Music Theatre is located in the expansive Flagstar Bank Concessions Plaza adjacent to the stage right side of the pavilion. Each location will be easily identifiable with the company's signage and colors.
Each location will serve eight-inch personal pizzas with Hungry Howie's signature flavored garlic crust. The company is working to add a large size pizza to the menu in the near future.
"We are very excited about partnering with Palace Sports & Entertainment. We have a great local presence in the Detroit area and becoming the official pizza of The Palace, DTE Energy Music Theatre and the Detroit Pistons is a great opportunity for Hungry Howie's. We look forward to bringing our Flavored Crust Pizza to Pistons fans and guests at The Palace and DTE Energy Music Theatre," said Steve Jackson, President of Hungry Howie's Pizza.
"We are proud to add Hungry Howie's as our official pizza. Hungry Howie's is a Michigan-based company with locations throughout our area, so our guests are already familiar with the great quality of their products," said Dan Hauser, Executive Vice President of PS&E. "The addition of Hungry Howie's locations at The Palace and at DTE Energy Music Theatre will provide a slice of home to our guests."
Founded in 1973, Madison Heights, Mich.-based Hungry Howie's Pizza is the originator of the Flavored Crust Pizza and one of the nation's largest pizza franchises. With over 500 locations in 24 states, Hungry Howie's has been included in Pizza Today magazine's list of Top 100 Companies. For more information, visit www.hungryhowies.com.
PS&E ownership includes The Palace and DTE Energy Music Theatre, as well as the management of Meadow Brook Music Festival on the campus of Oakland University. Combined, PS&E's Michigan venues average 300 events and 3.5 million guests annually.
The Palace has been voted Arena of the Year eight times by Performance magazine, twice by Pollstar magazine and is listed annually among North America's top-grossing arenas. Voted "Best Outdoor Concert Venue" in Pollstar's 2000 Readers' Poll, DTE Energy Music Theatre has been listed as the nation's most attended amphitheater by Amusement Business/Billboard each of the 20 years of PS&E ownership.