May 25, 2011 // Franchising.com // With the move of their corporate offices to Boulder, Colorado in 2010; it was only a matter of time before the widely popular Smiling Moose Deli opened a location just around the corner, at Twenty Ninth Street, Boulder's newest and hottest shopping center. The new restaurant, which is currently under construction, is located on the southwest village and will open on June 2.
"Smiling Moose Deli is a perfect fit for Boulder, not only are we locally owned, but our made-to-order breakfast, lunch and dinner menu is exactly the kind of healthy choice people in this area crave and demand." says David Boschert, store owner "We've got a Colorado-style flavor that locals will appreciate, along with prices that will make even the budget-minded college student happy."
The rapidly growing, Smiling Moose Deli counts the Boulder location among their 22 open or soon-to-be open restaurants. All new Smiling Moose Deli restaurants are modeled after its flagship LoDo location. With experience and appreciation for keeping customers 'super' happy, the Moose has found something for everyone. The addition of fresh espresso drinks and build-your-own salads, along with their signature sandwiches, wraps, salads and soups makes the new model a satisfying success. Voted 'Best Sandwiches by Best of Denver Metro mix 2011', the award-winning reputation of the Moose continues, and helps to explain why the deli is so darn popular.
President, Kevin Sloane also attributes the success of Smiling Moose Deli to how seriously they take connecting to customers, and how that starts with the store's environment. "We have infused a lighthearted informality that creates a fun atmosphere," Sloane continues "we don't want to ever take ourselves too seriously, after all, our stores are very busy and it's a demanding job, a little humor and fun goes a long way!" Whether building a salad under a customer's close scrutiny or taking a custom catering order by phone; getting the order perfect is key.
Smiling Moose Deli has recently developed mobile ordering apps for the iphone and the Android, ultimately eliminating any wait time for a top-notch breakfast, lunch or dinner. In addition, catering has become a big part of each location, and offers yet another option for customers, or rather, one more outlet of deliciousness!
Smiling Moose Deli's latest grand opening in Midland, TX on May 21st set franchise records for best opening day sales. And the Moose is just getting started, with more locations opening in Bozeman, MT; Evansville, IN; Gillette, WY; and Dallas/Ft. Worth, TX.