Mountain Mudd(R) expands in New Jersey
May 26, 2011 // Franchising.com // ST. PAUL, Minn., -- Mountain Mudd® Espresso drive-thru specialty coffee, a brand of CHS, is expanding into Morris County, N.J., through a strategic partnership with C Baggio Beverages that calls for 24 stores by 2016. The first Mountain Mudd location in Morris County will be a kiosk open from 6 a.m. to 6 p.m. seven days a week.
C Baggio Beverages plans to open and operate a number of drive-thru kiosks and mobile carts in Morris County, and will also actively recruit other entrepreneurs and assist them with opening their own Mountain Mudd locations. "I am thrilled to be part of the Mountain Mudd family," says Chris Baggio, president of C Baggio Beverages. "We look forward to serving commuting professionals with discerning palates and busy families and consumers on-the-go with our conveniently located drive-thru kiosks and menu of over 200 delicious hot and cold beverages."
Home to more than 50 Fortune 500 businesses (according to the Morris County Chamber of Commerce), Morris County was ranked sixth best place in the nation to raise a family by Forbes in 2009. "We could not ignore this mix of family and corporate interest when choosing the first county in New Jersey for full development," says Gary Braaten, president of Mountain Mudd operations for CHS, a Fortune 100 company with resources in energy, grains and foods. Most U.S. coffee consumers are between the ages of 29 and 50, and 90 percent of all Americans consume coffee on a daily basis.
"Chris Baggio is an exciting addition to the Mountain Mudd network," adds Braaten. "He is an entrepreneurial and visionary partner who shares our vision of making Mountain Mudd the dominant, premier drive-thru specialty coffee brand worldwide."
Mountain Mudd is included on Entrepreneur's 2011 Franchise 500® list. Its 8 ft x 8 ft drive-thru buildings are designed so the inside of the kiosks are visible from vehicles, enabling customers to witness beverages being prepared by friendly baristas. More information about Mountain Mudd and its business opportunities can be found at www.mountainmudd.com.
Mountain Mudd is a brand of CHS. CHS Inc. (www.chsinc.com) is a diversified energy, grains and foods company committed to providing the essential resources that enrich lives around the world. A Fortune 100 company, CHS is owned by farmers, ranchers and cooperatives, along with thousands of preferred stockholders across the United States. CHS supplies energy, crop nutrients, grain, livestock feed, food and food ingredients, along with business solutions including insurance, financial and risk management services. The company operates petroleum refineries/pipelines and manufactures, markets and distributes Cenex® brand refined fuels, lubricants, propane and renewable energy products. CHS is listed on the NASDAQ at CHSCP.