Build-A-Bear Workshop Raising Funds for Families Affected by Spring Storms

May 27, 2011 (BUSINESS WIRE) -- Build-A-Bear Workshop (NYSE: BBW):

WHO:

Build-A-Bear Workshop®...

WHAT:

...is inviting Guests to help children and families affected by the spring storms across the United States by donating $1(or more) to the American Red Cross when they check out at any Build-A-Bear Workshop retail location in the United States or at buildabear.com®.

WHERE:

All Build-A-Bear Workshop stores in the United States and online at buildabear.com.

WHEN:

Wednesday, May 25 through Tuesday, May 31

Donations will be accepted during store hours.

For store hours and locations, visit: www.buildabear.com/shopping/storefinder/findAStore.jsp

WHY:

Build-A-Bear Workshop and its associates believe in the teddy bear philosophy of being good people and good bears. Throughout its 14 year history, the company with heart has shared the hug of a teddy bear wherever needed in local communities and abroad. Build-A-Bear Workshop has given Guests a voice in supporting the causes that are important to them like children's health and wellness, animals, literacy and has given more than $30 million through its corporate donations and foundation grant programs to these causes.

INTERVIEW AND PHOTO OPPORTUNITIES:

Representatives from Build-A-Bear Workshop will be available for interviews.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at Bearville.com(TM). The company was named to the FORTUNE 100 Best Companies to Work For® list for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at buildabear.com.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we wouldask that you use our full Name: Build-A-Bear Workshop®and that when referencing the processof making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.Build-A-Bear Workshop®should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop

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