Century 21 Real Estate Bakes Excitement Into The 40th Anniversary Of Its Brand With A Special Appearance On The Cake Boss
2,200 Pound Cake Transported from New Jersey to Las Vegas Featured on Hit TV
June 03, 2011 // Franchising.com // PARSIPPANY, N.J. — Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, today announced it will be the focus of the June 6 episode of TLC's hit television show, Cake Boss, airing at 9:00 p.m. EDT.
The Cake Boss team surprised thousands of CENTURY 21® real estate professionals in attendance at the brand's annual convention in Las Vegas this past March with a spectacular, real estate-themed cake. While the audience enjoyed their samples, the TLC crew was there to kick off and capture the anniversary festivities.
Baked to feed 4,000, the cake, weighing in at 2,200 pounds, was made up of 50 sheets and is the largest ever for the Cake Boss team. With the entire staff spending 40 hours constructing the cake, it then took a 55-hour-refridgerated truck drive to transport the cake from the team's headquarters at Carlo's City Hall Bake Shop in Hoboken, N.J., to the CENTURY 21 convention in Las Vegas.
"We couldn't think of a better way to express our appreciation to our 119,000 System members than with an extraordinary, record-breaking cake that symbolizes the styles of homes that are marketed and sold by CENTURY 21 sales professionals around the globe," said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. "Our System members are planning their viewing parties to watch the episode with their friends, family and community."
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,900 independently owned and operated franchised broker offices in 71 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.