Century 21 Real Estate Bakes Excitement into the 40th Anniversary of its Brand with a Special Appearance on the Cake Boss

2,200 Pound Cake Transported from New Jersey to Las Vegas Featured on Hit TV Show's New Season

June 06, 2011 // Franchising.com // PARSIPPANY, N.J. -- Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, today announced it will be the focus of the June 6 episode of TLC's hit television show, Cake Boss, airing at 9:00 p.m. EDT.

The Cake Boss team surprised thousands of CENTURY 21® real estate professionals in attendance at the brand's annual convention in Las Vegas this past March with a spectacular, real estate-themed cake. While the audience enjoyed their samples, the TLC crew was there to kick off and capture the anniversary festivities.

Baked to feed 4,000, the cake, weighing in at 2,200 pounds, was made up of 50 sheets and is the largest ever for the Cake Boss team. With the entire staff spending 40 hours constructing the cake, it then took a 55-hour-refridgerated truck drive to transport the cake from the team's headquarters at Carlo's City Hall Bake Shop in Hoboken, N.J., to the CENTURY 21 convention in Las Vegas.

"We couldn't think of a better way to express our appreciation to our 119,000 System members than with an extraordinary, record-breaking cake that symbolizes the styles of homes that are marketed and sold by CENTURY 21 sales professionals around the globe," said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. "Our System members are planning their viewing parties to watch the episode with their friends, family and community."

Click here to watch a special preview of the episode.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,900 independently owned and operated franchised broker offices in 71 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

© 2011 Century 21 Real Estate LLC. CENTURY 21® Is A Registered Trademark Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

Media Contacts:
Matt Gentile
Century 21 Real Estate LLC
Phone: 973-407-6102
Mobile: 973-647-9042
matt.gentile@century21.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Sunny Street Cafe
A bright spot in your neighborhood for breakfast, brunch, and lunch. Discover the freedom and balance of owning your own Sunny Street Café: we've...
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
Dental Fix
Dental Fix franchise owners repair dental handpieces (drills) and equipment on-site. We are revolutionizing the dental service industry by delivering...
Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Blink Fitness
At Blink Fitness, exercise isn't just about looking good, it's also about how it makes you feel.
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.