Moe's Southwest Grill Expands Reach Through New Retail Food Line
Fast-Casual Favorite Unleashes New Products at BJ's Wholesale Clubs
ATLANTA, GA--(Marketwire - Jun 6, 2011) - Moe's Southwest Grill and BJ's Wholesale Club have partnered to create a line of retail dips, veggies, appetizers, soups, salsas and salad dressings that will bring the Moe's experience to consumers in a whole new way. The partnership is Moe's first foray into licensing and the products are now available for purchase at all 190 BJ's Wholesale Clubs.
All Moe's licensed products adhere to Moe's standards for bringing high quality and healthful ingredients to every guest, every day, everywhere. Each of the 17 items features Moe's brand personality including tongue-in-cheek humor like "PG-13" Medium Salsa and "You Guacing to Me" Chunky Guacamole. The partnership extends the Moe's brand into a new channel of distribution and gives Moe's fans the opportunity to 'Feed the MOEment' and experience Moe's products in the comfort of their own homes.
"This is a really exciting extension of the Moe's brand and we anticipate it will propel our brand awareness in the future," said Paul Damico, President of Moe's Southwest Grill. "We're certain that the collaboration with BJ's Wholesale Club and our licensing partners will lend our customers the same great tastes they've come to expect in our restaurants."
"We are delighted to partner with Moe's Southwest Grill because providing our members with a wide selection of quality products while staying on top of trends in the marketplace is very important to BJ's," says Jim Pereira, prepared foods and specialty cheese buyer for BJ's Wholesale Club. "Moe's mission to bring quality ingredients to their guests translates strongly into their retail offering, and BJ's is proud to be the first retailer to carry Moe's Southwest Grill's fresh prepared products."
All products including Moe's White Bean Dip, Spicy Guacamole Hummus and Five Layer Dip, to name a few, are priced under $10.
About Moe's Southwest Grill
Moe's Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 420 locations in 32 states, Canada and abroad. At Moe's, each meal is prepared right before your eyes and is accompanied by free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill was ranked #1 in category in Entrepreneur's Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer's Choice in Chains Awards. For more information, visit www.moes.com.