Snap Fitness Allows Non-Members to Muscle in on "easyFIT" Program

Snap Fitness is now making its easyFIT personal wellness program and hip-worn fitness monitor available to non-club members

June 10, 2011 // Franchising.com // CHANHASSEN, Minn. – Snap Fitness, the world's fastest-growing franchisor of 24/7 express fitness centers, recently made "easyFIT," its proprietary personal wellness system, available to non-club members.

The easyFIT personal wellness program includes a small fitness monitor that attaches to a consumer's hip, but unlike a common step counter, it tracks activity intensity, duration and calorie burn. These factors are calculated into one numerical score based on the user's height, weight, age and gender, along with how much oxygen and energy he or she expends when in motion.

This groundbreaking device then transmits the calculations to the www.mysnapfitness.com website, found at www.mysnapfitness.com that Snap Fitness members, and now non-members, can access. The website offers online support tools to help users choose the right exercise and meal plan, track their activity and participate in fitness challenges with other users.

"The appeal of the easyFIT monitor is how its sophisticated accelerometer technology tracks your speed, how hard your body is working and how much you are active. Then, it takes all that information and compiles it into one, easy-to-read score," said Peter Taunton, Snap Fitness CEO and founder. "That score is then seamlessly integrated with the interactive mysnapfitness website. While the technology itself is extremely advanced, consumers don't need to be rocket scientists to reap the benefits."

Since its launch less than six months ago, nearly 20,000 easyFIT monitors have been purchased.

Regardless of an easyFIT monitor user's Snap Fitness club membership status, mysnapfitness.com includes a "My Workout" area where members can create a workout plan, track their workout and select a prepackaged workout designed to address specific goals, including flexibility and strength, among others. Both members and non-members gain access to message boards to share fitness goals and exchange healthy recipes. Additionally, users can access easyFIT challenges, where they can compete with other users and even find a potential workout partner in their community.

"By making the easyFIT program available to the general public, we at Snap Fitness are reinforcing our commitment to personal wellness nationwide," said Taunton, highlighting that less than 10 percent of the U.S. population belongs to a gym. "I could see this program being used by health insurance companies and corporations across America. We are offering consumers all the tools they need to reach their fitness goals in one easily accessible program. It's really pretty revolutionary."

For more information on easyFIT, visit www.snapfitness.com/easyfit.

About Snap Fitness, Inc.

With a focus on providing members with fast, convenient and affordable workouts in clean, comfortable locations that are close to home, Snap Fitness (snapfitness.com) is experiencing phenomenal growth with approximately 2,000 locations sold worldwide and some 15-20 new clubs added monthly. Founded in 2003 by CEO Peter Taunton, the Chanhassen, Minn.-based franchisor is dedicated to providing members with more value than any other health club. For more information, please visit www.snapfitness.com.

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